ASO Skills of The Best Fallout Game | Game Promotion
In the more than a year of COVID-19, the fallout game ushered in the second large-scale rise. Not only because the long-term isolation of the home caused the growth of hand downloads but also because of the fallout game theme echo. Fallout game has a stronger immersive experience, survival, and adventure than other themes.
So what are the key factors for fallout developers to increase the number of downloads? App Store Optimization. App developers are well aware that about 70% of App Store visitors use search to find new apps, and over 65% of apps are downloaded directly from the store, so keywords are very important in ASO.
In 2020- 2021, when the number of downloads is soaring, it's easy to miss this opportunity if you don't take advantage of keyword rankings for targeted optimization. According to ASOTools.io, we can look first at top5 of the top rankings for the best fallout game keywords at the moment:
1. Fallout Shelter
Fallout Shelter has been on the market for nearly five years now, and much has changed in the Wasteland since those early days. The game was a massive departure for Bethesda, a company usually known for its sprawling open-world titles. Not only was the overall game design radically different from past Fallout titles, but Fallout Shelter was also originally released as a mobile title before being ported over to consoles.
Technically, Fallout Shelter is not a fallout game, but it does a great job of using the keyword ASO! The selected keywords are all high traffic keywords, and the less difficult keyword "fallout" is used as the application name. That's a great idea.
2.Fallout Pip-Boy
The Pip-Boy Is a Fictional Wearable Computer in the post-apocalyptic Fallout Working Video Game Franchise. In-Manufactured Industries by Co Robies to the Devastating Industries Great War is capable of Depending on the Model. In the Fallout Games, as a diegetic way of the Player for the Player to the Access to the Menu and Manage Inventory. The Pip-Boy Called On the Occasion of the Most Iconic Tools of Fallout of the Working Video Games, and for the Fulfilled, as well as developers with wearable computers in the world. Many replicas of the Pip-Managed Built Can of the Series, out of the Piper, of the Piper, of the Fallout and of the 3 and 4, a Publicized -Fishery of the Boy Who Was Called on the Occasion 4 Used by the App Phone.
And Fallout Shelter are part of the same series, but this one uses a more general ASO technique on keyword ASO, and we can look at its number one keyword:
It can be found that Fallout Pig-Boy in the choice of keywords on the more difficult to choose a number of high-traffic words as a keyword optimization object. This is a very common method, in the early days is also very effective, can bring a certain amount of traffic in a short time growth and download.
3.The Wanderer
Play as the Creature, a wanderer without memory or past, a virgin spirit in a completely fabricated body. To forge the destiny of this artificial being who is ignorant of both Good and Evil, you will have to explore the vast world and experience joy and sorrow.
This is a relatively well-known survival game, the existing traffic base is very large, in the keyword ASO, in fact, there is not much content. Most of its keywords are not ranked very high:
4.Mini DAYZ: Zombie Survival
It is used against the world in Mini DAYZ: explore a randomly generated map and scavenge for food, ammo, and supplies. Use anything you find to craft advanced items. Protect yourself against aggressive infected and ferocious wolves. But most important of all: make sure to stay dry, warm, and well-fed at all times. The weather out there can quickly get under your skin and your wounds will not heal without you treating them. There are no rules, except one - to survive.
Mini DAYZ: Zombie Survival is a little less hot than The Wanderer but in terms of keyword settings. This is a common method of superimposing keywords in batches, which is very risky and may cause a decline in word-of-mouth, but it is very effective.
This is a common ASO keyword setting. But if you want to run the game for a long time, I don't recommend it. Keywords have to be game-relevant to get higher retention rates.
5. Raft Survival - Ocean Nomad
Ocean Nomad is a new release in the series of ocean survival games with new enemies, items, RPG elements, survival on an island, and ocean exploration on a boat. Build and upgrade your raft for survival in the sea, defend it from sharks and explore the vast world around you. Try all our awesome survival simulator games rolled into one!
The game is actually the top-5 game with the highest traffic, and it's in fifth place because it ranks fifth in the fallout keyword search results. We can take a look at its keyword settings:
You can clearly see the difference from the above four, it ranked in the top 100 keywords to be several times more. And also used some of the current fire is the name of the game as a keyword, such as: among us. Is also a good way to see, the game developers or operators attach great importance to the keywords of the ASO, which may be the key to its success.
Fallout game keyword setting tips
The fallout game currently has a big advantage over keywords, unlike "survival," which is a difficult keyword. The "fallout" currently has a low ASO degree of difficulty, making it easy to rank higher. According to ASOTools.io data, we can find some less difficult keywords to optimize, so that in the early days of the rapid access to the traffic under this keyword.
Keyword Rank
According to data, the keywords for fallout games are generally not too difficult and have a lot of traffic, which is actually an easy keyword to optimize for the App Store. The relevant keywords are:
We can choose top1's brand word fallout shelter as the keyword, or fallout, fallout 76, fallout 4, etc. They all have low KD but high traffic, easy to optimize, ranking more likely to get more exposure ahead of the keyword.
Conclusion
Keyword optimization is not a one-time thing. This is an ongoing process, and you need to test and iterate over it. ASO can be very effective but needs to be handled with caution. Optimize keywords periodically and analyze their impact on your impressions and downloads. Keep in mind that store rankings are dynamic and constantly changing, so you need to stay current and adjust your strategy to new trends.
In addition to the best radiation games I mentioned above, you can also learn about the ASO strategy for the best civilization games. ASOTools.io provides you with a wealth of keyword data so that you can better analyze the Store optimization strategy and direction.
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