7 ASO Tools to Help Track App Store Ranking [ Free and Paid Included]

ASO, which stands for app store optimization. In the development of mobile internet today, the number of apps is increasing every year. In such a format, it is difficult to make your app stand out. Therefore we need to do a good job of app store optimization so that we can attract a global audience and high quality users by increasing the visibility of the app store, reducing user acquisition costs, getting more downloads, increasing app revenue and so on.

1. Summary of App Store Ranking Factors

Before we can do app store optimization, we must know what are the factors that affect app store ranking? The following is a list of the factors that affect you.

1.1 App store ranking factors for ios

• App name
• App description
• ios keyword field
• In-app purchases
• Apple’s spotlight search

1.2 App store ranking factors for Android

• App title
• App description
• App description
• Google Tags
• SEO backlinks

2. What do we use ASO tools for?

ASO is a long and complex process and to make it work we need to go down the right path. In this process we need to use aso tools to provide us with data and research on our competitors. These are the reasons why we use ASO tools.

So, what can we use ASO tools for? Here is a list of some of the features that every ASO tool should have.

• Keyword research
• A/B testing
• Keyword suggestion
• Keyword tracking
• Keyword difficulty score
• Competitor Research
• Translation and localization features

3. 7 ASO tools to help with app store rankings

The previous section talked about what we can do with ASO tools, in this section I will introduce you to 10 good ASO tools, both free and paid.

3.1 AppFollow

AppFollow provides developers with all the tools they need for organic user acquisition.What makes AppFollow a bit of a treat is that it aggregates data, reviews, keywords, search rankings and ratings from the App Store and Google Play, and then converts them into easy-to-read charts. This is very convenient for ASO workers.

(1) Key features

• Track KPIs and app performance
• Conversion rate benchmarks
• Top chart rankings
• Competitors overview and analysis
• Keyword popularity and difficulty data
• Keyword research automation
• Featured app alerts
• ASO alerts in Slack and email
• Store performance index

(2) AppFollow Pricing Plan

For startups

• Free
• Growth – $55/mo

For companies

• Advanced – $111/mo
• Pro – $399/mo
• Enterprise – custom

3.2 App Radar  

Another giant among ASO tools is App Radar.It has numerous features such as competitor targeting, application analysis, keyword research tools and multiple country/region/language support. The best part is that App Radar has a free version and you can try it out before you decide to upgrade to the paid version.

(1) Key features

• Keyword analysis
• Keyword optimization
• Large keyword database
• Real-time app store ranking
• App store ranking tracking
• Competitor research
• App analytics
• App localization management

(2) App Radar Pricing Plan

• Free
• Starter – $39/mo
• Advanced – $69/mo
• Expert – $129/mo

3.3 Sensor Tower 

Sensor Tower is a mobile marketing platform that also has a lot of features and provides intelligent data for ASO.It‘s data accuracy has also been repeatedly sought after by users. Unfortunately, Sensor Tower does not disclose its package price to the public.

(1) Key features

• Store data
• Top charts
• Keyword research
• Keyword suggestion
• Competitor analysis
• Keyword translation
• Search traffic score estimates
• Predictive rank
• Localization analysis
• App profiles
• Review history
• Featured app history
• Daily reports

(2) Sensor Tower Pricing Plan

No pricing information is publicly available.

3.4 TheTool 

TheTool is more of a review and sentiment oriented ASO analysis tool. It collects and analyzes your user ratings and looks at their content, then tells you what users like and don’t like. With this sentiment analysis, you can refine your product development roadmap to get better ratings.

(1) Key features

• Keyword rankings
• Keyword research
• Top charts
• Keyword suggestion
• ASO score grader
• Organic and non-organic installs tracking
• Insight on competitors
• Worldwide tracking
• Downloads data
• CSV export

(2) TheTool Pricing Plan

• Starter – $39/mo
• Advanced – $69/mo
• Expert – $129/mo

3.5 ASOdesk

ASOdesk is an excellent ASO tool with a more comprehensive range of features.The beauty of it is that it is perfect for showing opportunities that your application may be missing.

(1) Key features

• Keyword analytics
• Keyword explorer
• Competitors and keyword chats
• Keyword auto suggestions
• ASO comparative report
• Organic report
• Reviews and monitoring
• Trending searches alert

(2) ASOdesk Pricing Plan

For Startups

• S- $41.6/mo
• M- $84.2/mo
• L- $101.2/mo
• XL- $118.3/mo

For Companies

• S- $126.7/mo
• M- $169.1/mo
• L – $249.9/mo
• XL – $416.6/mo

3.6 ASOTools 

When it comes to keyword tools in the field of ASO, we have to mention ASOTools. It is a powerful and turn one keyword function that can give you a lot of unexpected surprises. For example, on the “Matched Keyword” page, you can search for apps that match a keyword, as well as their rankings and ratings, so you can effectively observe your competitors.

In addition, there is also a “Suggested Keyword” function, which is even better, showing the recommended keywords and the search volume, traffic, difficulty and relevance. The most important thing is that the software is free.

(1) Key features

• Matched keyword
• Suggested keyword
• App information
• Keywords research report
• Competitive keyword research

(2) ASOTools Pricing Plan

For free.

3.7 AppTweak

AppTweak is one of the most powerful ASO tools available, it was launched in 2014 and is considered to be a pioneer in ASO. It is the most effective tool for developing apps for business of all sizes.

(1) Key features

• Keyword research and suggestion tool
• Keyword ranking history
• Organic installs per keyword
• Keyword volume and search popularity
• Keyword impact analysis
• ASO timeline
• Featured app list
• Keyword translations
• Visibility score
• ASO update history
• Competitor keyword spy
• Category rankings
• Keyword rankings and install growth
• App download and revenue estimates

(2) AppTweak Pricing Plan

• Starter $58/mo
• Pro $166/mo
• Guru $249/mo
• Power $499/mo

4. Conclusion

Many developers ignore app store optimization or don’t put enough time and effort into it. This is a mistake, as ASO can help your app or game increase its visibility in the app store in many ways, leading to customer acquisition, downloads, revenue and more.

As mentioned earlier, ASO is a long and complex process and the techniques and tools are equally important. What is more important is to get the strategy right every step of the way. This then requires that you are able to choose the right ASO tools for you.

Hopefully, the 7 ASO tools listed in this article have the right optimization tool for your needs and budget. If you have any other suggestions, you can let me know in the comments.