As we all know, an application was not built in a day. We should regard it as a very difficult task, it takes a lot of time, money, efforts. Furthermore, in fact, these are not enough. For most developers, no matter how excellent your app performs, it's relatively hard for users to be familiar with it without following this step —— ASO. We judge an App as a successful case on basis of its downloads and revenue. Otherwise, the app is failed or become a flash in the pan. Find an appropriate ASO Tool among hundreds of products for your app is the first and foremost segment of user growth.

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When it comes to ASO optimization, you tend to think of optimizing keywords, app descriptions, etc. However, good app ratings and reviews are often overlooked.

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The app icon defines the brand and directly affects the user's first impression of the app. If the app icon leaves a bad impression on the user, then the user may choose a competitor. So, how can we create and design an aesthetic app store icon? Nine marketing experts shared their insights on these issues with us.

About 67% of app downloads come from organic app store search. This means people tend to search for a specific app using some generic search terms in the app store. Every newcomer to ASO knows that optimizing keyword strategies is very important for ASO. 

Did you know that most people find your app by browsing the app store? This is still true in 2021. So a top position in the app store ranking is and always will be a crucial factor for the success of your app, whether it is an iOS or Android App, as the app store ranking algorithm is what will decide your success. You must need an app store ranking tracker.

As the creator of an application, when you are asked to describe your application, I think it is a very simple thing to do. But with one or two words to represent your app, it's not so easy. Simplifying is never easy. But these one or two words will become the representative symbol of your app, which is a crucial part of your ASO strategy and will directly affect the user's impression of your app, the promotion of your app and the ranking of your app in the app store.

When you start thinking about how to write the app description, then you must have already nailed the title and icon of the app. You may have breathed a sigh of relief that the most important and crucial work is over. You'd be naive to think so. In my opinion, the optimization of the app description is as important as the app title and icon.

Whether in the App store or Google play, app screenshots profoundly affect the user's first impression of an app. App screenshots are used as app showcase windows to influence app conversions. According to Storemaven, if the app screenshot is optimized, the conversion rate will increase by 28%. It is important to note that users find apps by searching for keywords, and the higher the relevance of app screenshots to the keywords, the more it will attract users' attention. You can use ASOTools to optimize the keywords in the screenshots. In this article, you will find the most complete guidelines to optimizing your application screenshots.