During the 2020 epidemic, the mobile game market continued to expand. In a period when people can only work at home and rest, mobile games have become the best choice for people's entertainment.

As as everyone knows, the two official platforms-IOS and Android never publish the data of app downloads and revenue to users. Under the extremely fierce competition in the application store, in the face of thousands of apps and the severe competition of a large number of similar products, how could you know yourself as well as the enemy? For the millions of app developers, product managers, operation promotion students, investors and media people, the request for these two data is very urgent.

ASO is the abbreviation of App Store Optimization, which means application store optimization. ASO can improve your app’s ranking in the app store and search engine rankings. ASO optimization is to use App Store search rules and ranking rules to make your app more likely to be seen and clicked on by more people, thereby increasing downloads. Its key lies in the optimization of the app’s keyword ranking.

The app icon defines the brand and directly affects the user's first impression of the app. If the app icon leaves a bad impression on the user, then the user may choose a competitor. So, how can we create and design an aesthetic app store icon? Nine marketing experts shared their insights on these issues with us.

As we all know, an application was not built in a day. We should regard it as a very difficult task, it takes a lot of time, money, efforts. Furthermore, in fact, these are not enough. For most developers, no matter how excellent your app performs, it's relatively hard for users to be familiar with it without following this step —— ASO. We judge an App as a successful case on basis of its downloads and revenue. Otherwise, the app is failed or become a flash in the pan. Find an appropriate ASO Tool among hundreds of products for your app is the first and foremost segment of user growth.

2018年4月，乐狗科技联合移动游戏开发厂商莉莉丝，把《万国觉醒》送出国门。作为一款传统SLG手游，乐狗游戏对其进行多角度的创新和研发，让海外玩家在游戏体验和用户内容方面获得更多的共鸣，最终成为一款备受玩家青睐的大型策略MMOSLG游戏。

When it comes to ASO optimization, you tend to think of optimizing keywords, app descriptions, etc. However, good app ratings and reviews are often overlooked.

In the eighteen years since 2003, Activision has released 18 games in the Call of Duty series, which are loved by many players. On October 1, 2019, Call of Duty®: Mobile, developed by TIMI Studios and published by Activision, is the largest mobile game release in history. In one year, Call of Duty®: Mobile generated more than $480 million in revenue and was downloaded more than 270 million times.

About 67% of app downloads come from organic app store search. This means people tend to search for a specific app using some generic search terms in the app store. Every newcomer to ASO knows that optimizing keyword strategies is very important for ASO. 

Did you know that most people find your app by browsing the app store? This is still true in 2021. So a top position in the app store ranking is and always will be a crucial factor for the success of your app, whether it is an iOS or Android App, as the app store ranking algorithm is what will decide your success. You must need an app store ranking tracker.