About 67% of app downloads come from organic app store search. This means people tend to search for a specific app using some generic search terms in the app store. Every newcomer to ASO knows that optimizing keyword strategies is very important for ASO. 

Whether in the App store or Google play, app screenshots profoundly affect the user's first impression of an app. App screenshots are used as app showcase windows to influence app conversions. According to Storemaven, if the app screenshot is optimized, the conversion rate will increase by 28%. It is important to note that users find apps by searching for keywords, and the higher the relevance of app screenshots to the keywords, the more it will attract users' attention. You can use ASOTools to optimize the keywords in the screenshots. In this article, you will find the most complete guidelines to optimizing your application screenshots.

With the end of DC's Batman series, there are a lot of role-playing fighting games set in the Batman world on the market. Searching for the keyword "Batman" on ASOTools.io, you will find 700 results matching the search term. This reinforces the fact that competition is still very strong even in the area of batman games under the game category.

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store, it is worth studying this report carefully. This keyword research report about keywords will use the data collected by ASOTools for a comprehensive analysis. 

In the more than a year of COVID-19, the fallout game ushered in the second large-scale rise. Not only because the long-term isolation of the home caused the growth of hand downloads but also because of the fallout game theme echo. Fallout game has a stronger immersive experience, survival, and adventure than other themes.

对于国内从事ASO推广的用户而言，关键词无疑是大家认为最耗时的环节，并且耗时后可能还效果不好，因此拥有一款高效率的关键词研究工具无疑是重中之重，这样可以提升工作的效率，让最终的效果有所保证。在这篇文章里面，我推荐2款关键词研究工具：一款是七麦数据，前称叫做ASO100。一款叫做ASOTools，新晋明星工具。接下来对这两款工作做一个对比，工具不分好坏，各有优势各有千秋。

Did you know that most people find your app by browsing the app store? This is still true in 2021. So a top position in the app store ranking is and always will be a crucial factor for the success of your app, whether it is an iOS or Android App, as the app store ranking algorithm is what will decide your success. You must need an app store ranking tracker.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. Well, after establishing the theoretical basis of App Store optimization, let's make a case analysis and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

The concept of Similar App should not be unfamiliar to anyone, because it is a feature that only shows in the Google Play Store and suggests “related” applications. For example, when a user searches for the keyword “Facebook” in the Google Play Store, and then taps into any of the displayed apps, a list will appear on the right side of the app’s details screen, which includes: “Similar content “, “Other Facebook products”.

ASO, which stands for app store optimization. In the development of mobile internet today, the number of apps is increasing every year. In such a format, it is difficult to make your app stand out. Therefore we need to do a good job of app store optimization so that we can attract a global audience and high quality users by increasing the visibility of the app store, reducing user acquisition costs, getting more downloads, increasing app revenue and so on.