The best 43 ASO tools[update 2020.11]
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. Well, after establishing the theoretical basis of App Store optimization, let's make a case analysis and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
App Store search engine optimization is the key to the success of any application. The higher your application ranking in the Application Store, the more obvious it is to potential users. App Store Optimization aims to maximize search (keywords), hot rankings, and conversion rates. ASO can help you obtain free users of applications or games, and can also help you reduce user acquisition costs. We have sorted out 43 world-renowned ASO tools in 8 categories.
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8 types of ASO tools
App Store Optimization covers many fields and ASO tools are available in many categories. Generally, they can be divided into the following categories:
(1) apply keyword optimization tools
(2) review and emotion analysis tools
(3) A / B test tool
(4) search for advertising optimization tools
(5)App Store intelligent tools
(6) application optimization tools
(7) mobile SDKs that support ASO
(8) the Chrome extension for ASO
43 global top ASO tools
ASO Tool Classification 1 -App Keyword Optimization tool
This type of ASO tool can help you optimize application keywords to increase application search traffic, improve the ranking of applications in stores, and improve the visibility of applications in stores. Related functions include application keyword suggestion, keyword optimization, keyword tracking, etc.
1.ASO Tools
ASO Tools is a tool that focuses on ASO (App Store Optimization) keyword research, mainly with Google Play (GP) and Apple AppStore as the main service directions, and will provide more other well-known app stores at home and abroad in the future. The current data covers the five regions of the United States, China, Japan, South Korea, and Russia, and more countries will be covered in the future. Since its launch in September 2020, it has received strong support from app store developers. In terms of data, ASO Tools has collected 5 million+ data for IOS and Android, out of industry leadership.
Pricing：Free
2.Sensor Tower
Sensor Tower allows you to track most of ASO content: Keywords, popular charts, ratings, comments, competitors, etc. The starting price is $79 per month (professional program). You can track 5 applications and 80 keywords in the App Store Google Play the Store. ST is one of the earlier ASO tools on the market.
Prcing：Enterprise Edition
3.Mobile Action
Mobile Action is an intelligent and operable Insight tool for Mobile data. Founded in 2013, the company is headquartered in San Francisco and offers App Store intelligent and App Store optimization tools for free. With the Mobile Action platform, developers and application marketers can obtain competitors' rankings, application downloads, and revenue insights, and make wise ASO decisions to increase their organic application downloads.
Prcing：Enterprise Edition
4.Meatti
Meatti compares your applications with the top 100 and understands how to improve the ranking and rating of applications, optimize keyword policies and application lists to improve application download based on their AI recommendations.
5.AppRadar
App Radar is a high-end ASO tool for marketers and developers. It can help marketers and developers of mobile applications and games increase their organic coverage in app stores. It is a high-end SAAS solution designed to improve search rankings as quickly and easily as possible. It highlights other ASO tools because it enables app marketers to obtain real data and obtain the most accurate app store keyword rankings.
6.Priori Data
Prioridata is a mobile application data intelligence, ASO tools, and market research company. It provides many application marketing solutions, such as-keyword intelligence, used to optimize the store pages of applications, app Intelligence can track the performance of applications and the performance of competitors in various countries and App stores in the market. In addition to analyzing market intelligence, API and customization research for specific application categories and countries, Prioridata solutions can also be integrated into customer CRM or commercial products, and finally, application market research can be carried out using intelligence.
7.ASOdesk
ASOdesk tool focuses on keyword ranking tracking and analysis. It also provides application review services integrated with Slack. ASOdesk has 3 payment plans, ranging from 100 to 1000 tracking keywords and 5 to 50 tracking applications.
8.Searchman
SearchMan provides a self-service Big Data tool to help developers improve the visibility of applications in the App Store. Since its establishment in 2011, the company has been committed to developing SEO for mobile application services. Now, you can obtain data-driven keyword suggestions and push updates to improve the search ranking and download volume, and quickly understand the application discoverability from the search visibility score.
9.TheTool
Launched in March 2017, TheTool is a very complete top-level tool for App Store optimization and mobile application marketing, which can help you get more downloads and earn more profits in an easier way.
TheTool allows developers and marketers to track and optimize all ASO KPI: keyword rankings, popular charts, conversion rates, user ratings, installation (organic and non-organic), revenue, etc.
The best price-performance ratio for a value-for-money tracker. In our view, this is one of the best ASO tools in the market.
10.Keyword Tool
Keyword Tool is a network extension that helps users find keywords that people enter in the App Store search box to perform app store optimization. By matching your application title and description keywords with the search terms of the target audience, your users can easily find your application. Keyword Tool use the App Store auto-fill function to find the most popular keywords related to your application topic for more natural installation.
11.AppKeywords.net
Enter a word and appefulds.net will show you all possible autocomplete options. This helps you explore the entire long tail of an application keyword.
12.Preapps
Preapps will optimize your application for the search algorithm of each app store to maximize exposure and ranking. They will process optimization of application titles, descriptions, keywords, icons and screenshots;? And provide comprehensive reports with operational insights.
13.AppCodes
AppCodes is a start-up company founded in 2010, providing developers with a set of App Store Optimization tools to improve the visibility of their applications. AppCodes provides a keyword prediction tool for highlighting competitors' keywords and predicting specific application locations in the App Store. For specific keywords, therefore, application marketers and developers can maintain a leading position in the competition.
The above 13 ASO tools are all professional tools focusing on keyword research in application stores, each with its own characteristics. You can also use them together to improve work efficiency. The tool I often use is ASO Tools.
ASO tool Classification 2-Review and emotion analysis tools
Such ASO tools optimize your user comments and ratings. Through this sentiment analysis, you can optimize the product development roadmap to obtain a better rating. For example, if you find many users complaining about a specific problem, you can give priority to solving the problem and tell the complaining users about the solution.
1. Mobile Action
Mobile Action is an intelligent and operable Insight tool for Mobile data. Founded in 2013, the company is headquartered in San Francisco and offers App Store intelligent and App Store optimization tools for free. With the Mobile Action platform, developers and application marketers can obtain competitors' rankings, application downloads and revenue insights, and make wise ASO decisions to increase their organic application downloads.
2. Meatti
Meatti compares your applications with the top 100 and understands how to improve the ranking and rating of applications, optimize keyword policies and application lists to improve application download based on their AI recommendations.
3. TheTool
Launched in March 2017, TheTool is a very complete top-level tool for App Store optimization and mobile application marketing, which can help you get more downloads and earn more profits in an easier way.
TheTool allows developers and marketers to track and optimize all ASO KPI: keyword rankings, popular charts, conversion rates, user ratings, installation (organic and non-organic), revenue, etc.
The best price-performance ratio for a value-for-money tracker. In our view, this is one of the best ASO tools in the market.
4. Apptentive
Apptentive allow you to listen, attract and retain your mobile customers. Through in-app communication tools, Apptentive support the last mile of customer interaction: dialogue. This excellent SDK allows application developers and marketers to add user comments/ratings in the app store and communicate better with application users.
5. Appbot
Appbot is an excellent application review tool for product, technical, and support teams, allowing users to monitor and analyze application reviews from iTunes,Google Play,Windows, and Amazon worldwide.
It may be the best user comment analysis tool. Try now and share your opinions.
6. AppFollow
Another interesting App Store Optimization tool that brings multiple ASO services and third-party integration. With the AppFollow App Marketing tool, you can track application comments, rankings, keywords, and downloads.
7. Review Command
Review Command collects scores and evaluations of all applications from all countries and all major app stores and displays them in a simple Feed.
This tool supports iOS App Store,Mac App Store,Google Play Store,Amazon App Store, and Windows Store.
ASO tool classification 3-A / B test tool
A / B tests enable you to test your mobile applications like scientific projects. It can help you test two or more application pages and determine which page can provide better download conversion rate.
1. SplitMetrics
SplitMetrics allows mobile application developers and marketers to optimize Apple App Store and Google Play App Conversion Rates in stores through A / B tests. Use SplitMetrics to increase conversion rates and reduce CPI. Better application conversion rate means more downloads, and more downloads means better ASO! This is not an ASO tool in itself, but it helps App Store optimization.
2. StoreMaven
The goal of StoreMaven is to make App Store test accurate, fast and more affordable. Since testing multiple store pages involves sending dedicated traffic to the test, it is essential to minimize the required samples without compromising the accuracy of the results.
Design and A / B test Apple App Store and Google Play Store icons, screenshots, videos and descriptions to optimize the installation conversion rate of your App Store and build A perfect App Store optimization strategy.
3. Raise Metrics
RaiseMetrics is an A / B test platform that allows you to test different icons, screenshots, descriptions, videos, and more before you install it on your device. This tool can help you create visual asset experiments to improve application conversion rate and obtain more downloads.
4. TestNest
TestNest is an A / B testing tool that focuses on App Store conversion rates. It allows you to test A / B on the application list page and obtain more quality users at A lower price. With this tool, you can learn from user behavior analysis and make data-driven optimization decisions to reduce CPI and obtain more installation.
5. Gummicube
Gummicube has been engaged in application store optimization business since 2011 and provides complete ASO solutions, including ASO services, DATACUBE software, real-time focus groups and application reviews. The real-time focus group allows you to encourage thousands of users to provide real-time feedback for A / B multivariate tests such as icons and screenshots.
ASO tool classification 4-search for advertising optimization tools
These ASO tools can help you optimize the advertising series on your Apple Search Ads. They provide automation functions and competitor data to help you place advertising series more effectively.
Some tools are also integrated with application attribution partners (Adjust, AppsFlyer, Kochava, TUNE, etc.) and allow you to optimize the advertising series, which is not only applicable to installation, but also applicable to in-application activities.
1. SearchAdsHQ
SearchAdsHQ provides optimized solutions based on artificial intelligence, automated workflow and customized support to simplify management and improve Apple Search Ads account profitability.
2. SearchAds by Mobile Action
http://Searchads.com It is specially created for Apple Search Ads, because Apple Search Ads is a fairly new service, which attempts to make up for Apple Search Ads shortcomings by providing competitor data, more reactive notification and automation functions, enable users to make full use of the time and resources they spend in Apple Search Ads. SearchAds by Mobile Action will associate your own attribution and analysis indicators with the dynamic characteristics of Apple's search ads so that you can better measure the effectiveness and important indicators of the ad series.
3. adAhead
adAhead is an Apple search advertising optimization platform, which is fully managed by mobile application marketers. It provides GEO reports, COHORT analysis, keyword reports and charts, powerful rule Manager Tools, keyword ranking monitoring, custom advertising schedule manager, batch modification, duplicate options for ad series/ad groups and multi-account information centers. adAhead also provides full-featured live demonstrations for new visitors.
4. Lab Cave
Lab Cave is a Fibonad Group optimization and advertising mediation solution for mobile applications and games from App Store. Fibonad Group is the largest Spanish digital advertising Group that provides brand, performance and publishing services.
ASO tool classification 5-App Store smart tools
Such ASO tools can provide estimates of competitor performance and application market trends. For example, they provide estimates of competitor application data. These estimates include application downloads, revenue, advertising spending trends, market penetration, etc.
This information is useful for application managers and marketing managers and can be used for competition analysis and marketing plans.
1. App Annie
App Annie is one of the earliest App Marketing tools. It is a standard for application analysis and application market data. It provides you with an easy-to-use platform for running every stage of application business.
App Annie allows you to track your competitors' top rankings and explore categories/overall (Free + charged) in global rankings and some content in free programs. It also has a specific ASO section.
2. Mobile Action
Mobile Action is an intelligent and operable Insight tool for Mobile data. Founded in 2013, the company is headquartered in San Francisco and offers App Store intelligent and App Store optimization tools for free. With the Mobile Action platform, developers and application marketers can obtain competitors' rankings, application downloads and revenue insights, and make wise ASO decisions to increase their organic application downloads.
3. Sensor Tower
Sensor Tower allows you to track most of ASO content: Keywords, popular charts, ratings, comments, competitors, etc. The starting price is $79 per month (professional program). You can track 5 applications and 80 keywords in the App Store Google Play the Store. ST is one of the earlier ASO tools on the market.
4. AppRadar
App Radar is a high-end ASO tool for marketers and developers. It can help marketers and developers of mobile applications and games increase their organic coverage in app stores. It is a high-end SAAS solution designed to improve search rankings as quickly and easily as possible. It highlights other ASO tools because it enables app marketers to obtain real data and obtain the most accurate app store keyword rankings.
5. Priori Data
Prioridata is a mobile application data intelligence, ASO tools and market research company. It provides many application marketing solutions, such as-keyword intelligence, used to optimize the store pages of applications, app Intelligence can track the performance of applications and the performance of competitors in various countries and App stores in the market. In addition to analyzing market intelligence, API and customization research for specific application categories and countries, Prioridata solutions can also be integrated into customer CRM or commercial products, and finally application market research can be carried out using intelligence.
6. APPlyzer
APPlyzer is an application market analysis and app store optimization tool, suitable for up to 155 app stores on iOS and Google Play, and also supports Mac,AppleTV, and Sticker applications. APPlyzer extract the most relevant keywords for your applications and competitors to obtain global search results for iOS,Google Play,macOS and AppleTV.
7. App Figures
App Figures is the preferred mobile application tracking platform for top application developers. It provides three different application solutions: Analytics,Explorer, and Appbase. From independent developers and small studios to large publishers and enterprises, appFigures can automatically connect to all important content of your application and convert your application data into powerful functions, an easy-to-understand report on the entire application portfolio.
8. AppTweak
AppTweak is a App Store Optimization(ASO) tool driven by data science. It enables application marketers and developers to improve the visibility of their stores, improve application rankings, and promote organic downloads. AppTweak Cheng Liyu 2013, it is a leading profit-making company focusing on data accuracy and transparency. In addition to other features, AppTweak also provides powerful keywords and search advertising tools, as well as all data needed to audit, optimize, and monitor application discoverability.
9. Apptopia
Apptopia helps improve application economy by providing operable mobile application data and insights. They track the mobile usage of thousands of listed companies, evaluate the entire market and determine early consumption trends, and determine leading performance indicators before earnings. Their goal is to make these data available to as many people as possible.
10. Airnow
Airnow allows brands, digital agents, and developers to distribute mobile applications in multiple app stores, collect sales, download data, and view rankings and comments.
11. RankMyApp
RankMyApp is a mobile application user acquisition solution designed to increase the number of users of its applications through App Store Optimization,App Review Analytics, and paid user acquisition. The company provides services to customers from 12 countries, including Duolingo,Sephora,Peixe Urbano,Viajanet,Webmotors. RankMyApp ASO tool helps application marketers and developers optimize applications, such as-name, description, icon, keyword, screenshot, category, and tracking competitors.
12. Reflection.io
Reflection.io Provide market intelligence and application data to customers such as Miniclip,Sky and BBC through a web-based interface and two different free programs, supports revenue and download estimates for iOS and Google Play applications in multiple countries.
ASO tool classification 6-search engine optimization tool
As the number of applications available in major stores increases exponentially, mobile devices cover a larger consumer share, followed by new application discovery methods. Users will not only look for new applications in the store, but also use traditional web search. Therefore, if you want users to find your application in mobile search, you must begin to consider search engine optimization to improve visibility and promote more effective installation.
1. Google Search Console
Use Google Search Console to track the status/visibility (website + Android application) of your digital business Search in Google.
2. Ahrefs
Ahrefs is a set of tools for improving website search traffic, researching competitors and monitoring all niche. It can help you understand why your online competitors rank so high and what you need to do to surpass them. In addition, Ahrefs is the only tool that allows application marketers/developers to track Google Play reverse links to applications.
ASO tool classification 7-mobile SDKs that support ASO
Some mobile application SDKs can help you deal with application marketing problems (analysis, attribution, communication, retention, viral transmission, monetization, etc.), and can also help you track and improve App Store Optimization(ASO). The organic strategy.
1. AppsFlyer
AppsFlyer is the world's leading mobile attribution and marketing analysis platform, which can help application marketers around the world to make better decisions. AppsFlyer allows application developers and marketers to distinguish between organic (ASO) and non-organic installations. If you run a paid mobile user to obtain an ad series, you must use AppsFlyer application marketing tools.
2. adjust
adjust is a mobile platform focusing on business intelligence, which can help you adopt data-driven decisions. They combine advertising sources with attribution (tracking) of platforms (Facebook,Twitter,Adwords,Adnetworks, etc.) and provide in-application analysis.
3. Kochava
Kochava is a multi-service SDK that provides you with real-time traffic verification, SmartLink (deep link service), network and publisher integration, and an efficient fraud console. It is considered as the third largest ownership platform in the market.
4. TUNE
Tune (formerly known as HasOffers) is one of the first mobile analysis and marketing tools. Founded in 2009, the company allows you to attract suitable audience groups and optimize your app store performance. After reshaping its brand, it also provides attribution tracking activities to its customers.
5. Appboy
Appboy is one of the largest and more accurate mobile marketing automation services in the market. This SDK allows you to influence your customers through many different channels (push, email, in-app SMS, etc.). If you are looking for a good App-CRM to improve communication with your users, Appboy is definitely one of your choices.
6. Apptentive
Apptentive allow you to listen, attract and retain your mobile customers. Through in-app communication tools, Apptentive support the last mile of customer interaction: dialogue. This excellent SDK allows application developers and marketers to add user comments/ratings in the app store and communicate better with application users.
ASO tool classification 8-Chrome extension for ASO
Some Google Chrome free extensions can help developers with ASO in two application markets: Apple App Store and Google Play Store.
1. ASO - Google Play Short Description Viewer
This Google Chrome free extension allows ASO experts to view a brief description of any Google Play store mobile applications in a very simple way. Useful for keyword research and keyword espionage.
2. Apple Search Ads Search Popularity for ASO
This simple but useful free Chrome extension can help mobile app marketers understand better Apple Search Ads Keyword Popularity and allow you to regard the Search popularity score as% in Search advertisements. Apple search ads can help optimize App Store.
The above is a collection of 43 best ASO tools in the world. I believe there is always a tool suitable for you and you will definitely like it. In addition, you can fully understand the market information of ASO and help you increase the download volume of apps by combining the different advantages reflected between them.
