ASOTools Privacy and Cookies Policy

This Privacy and Cookies Policy describes the privacy practices relating to information that ASOTools, Inc. (“ASOTools,” “we,” “us,” “our”) collects and uses on our websites that link to this policy, such as www. or any other website where this policy is displayed (collectively, our “Site”), as well as through our analytics technology services that our clients use on their websites and their mobile applications (our “Services”).

1. Information We Collect Through Our Services and How We Use It

Among other services, we provides analytics that allow advertisers, websites and app developers, and third party ad platforms (collectively our “Clients”) to better understand the effectiveness of their content, including online advertising. We may help Clients understand, for instance, whether their articles or ads tend to be viewed by users, and whether their articles or ads appear in a viewable manner. In providing these Services, we may work with business partners who collect and provide us with information collected from users’ browsers or devices. The information that we or they may collect through our Services (referred to in this Privacy and Cookies Policy as the “Service Information”) includes the following:

Log information. When users visit a website where our Services are deployed, our servers may automatically record information that each browser sends. These server logs include information such as Internet Protocol (“IP”) address (a unique number that is automatically assigned to your computer), the date and time, browser type, and users’ interactions with our Clients’ content and advertising.

Mobile data. Through mobile applications on which our Services are deployed, we (or Clients and other application providers we work with) likewise may collect information about users’ interactions with those applications (including your IP address and time-stamp information), and information about users’ mobile devices (including device type, handset name, operating system information, mobile identifiers such as Apple IDFA and Android Advertising ID, app-specific identifiers, and a list of the applications devices interacts with).

We, our business partners or Clients may collect information about your browser, device, and how you interact with web and mobile content, through the use of cookie IDs associated with your browser. We or they may deploy and read these unique IDs, and thus passively “collect” them, when you go to a Site where our Services are deployed or (as to our business partners) where they otherwise interact with a user’s browser. For more details about these technologies, please see the section further below titled “Cookies”, “Pixel Tags,” and “SDKs,” and How We Use Them.

We may combine any of the above Service Information with each other, and we may also combine it with information or inferences about users’’ interaction with ads, content, and webpages or applications that our clients provide or display (“Viewing Data”).

2. Information We Collect On Our Site and How We Use It

We collect the following information from users, whether passively or actively, when users visit our Site (“Site Information”):

Volunteered: You may share personal information with us when you subscribe to our newsletter, open an account with us, fill out a form on our website, purchase our products or services, or interact with us in other ways. The information you would share in these cases typically would be contact information (e.g., name, email address and phone number) or billing/payment information. You do not have to share this information with us, but without it you may not be able to access certain content, features or services.

Posted: You are entirely responsible for the information you post on the public areas of our Site, which may be collected, used and disclosed by us or third parties without restriction, despite our efforts to contractually restrict such third-party use via our Terms of Use.

Cookies and Unique IDs: Like most web businesses, we use automated mechanisms (e.g., cookies and pixels) with unique identifiers to keep track of user interactions with our Site. (Learn more about these technologies by scrolling to our Section titled “Cookies,” “Pixel Tags,” and “SDKs” and How We Use Them.) We may use our own technology (as described in Client Services above) for that purpose, and we also may use third party services such as Google Analytics, in which case those third parties gather information such as your IP address, browser type, the webpage from which you came to our website, and the times of your access to our Site. In addition, as you browse our website, advertising cookies may be placed on your computer so that we can understand what you are interested in. Our display advertising partners may then help us retarget ads to you on other sites based on your interactions with the Site. To “opt out” of having your information used to tailor