How to Choose ASO Keywords for The Best Batman Games? | Game Promotion

With the end of DC's Batman series, there are a lot of role-playing fighting games set in the Batman world on the market. Searching for the keyword "Batman" on ASOTools.io, you will find 700 results matching the search term. This reinforces the fact that competition is still very strong even in the area of batman games under the game category.

How to Choose ASO Keywords for The Best Batman Games? | Game Promotion-ASOTools
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So what is the key factor that influences developers to increase the number of downloads? It's app store optimization. App developers are well aware that about 70% of app store visitors use search to find new apps and over 65% of apps are downloaded directly from the store, so keywords are very important in ASO.

In a period of surging downloads from 2020 to 2021, it's easy to miss this opportunity if you don't leverage keyword rankings for targeted optimization. We can take a look at the top 5 rankings for Batman According to AppSimilar, we can find the top 5 rankings for the keyword "best batman games" as follows.

  • DC Legends: Fight Superheroes
  • LEGO Batman: DC Super Heroes
  • Batman - The Telltale Series
  • LEGO® Batman™: Beyond Gotham
  • Batman: The Enemy Within
How to Choose ASO Keywords for The Best Batman Games? | Game Promotion-ASOTools
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1. DC Legends: Fight Superheroes

It is an RPG combat game that was put on the market in 2016 and has been revamped several times since then, the last time in January. With over 10 million+ installs, it is one of the more popular games. This game has numerous DC game characters inside, and Batman is just one of them. Likewise, you can join the game's varied PvP battles, form alliances, and defeat your opponents in battles that span the entire galaxy. You can also accumulate experience to equip your heroes with epic super powered offensive moves, upgrade their abilities and equip them with upgrades. An irresistible game for DC fans.

How to Choose ASO Keywords for The Best Batman Games? | Game Promotion-ASOTools
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Technically speaking, DC Legends is not a Batman game, but it does use keyword ASO very well.The keywords chosen are high traffic and relatively less difficult keywords, and in the short description of the game is directly used character names such as "Batman, Flash, Joker", etc., users can search for the same game with the relevant character name, this keyword is really well set!

2. LEGO Batman: DC Super Heroes

This is a LEGO game, put on the market in 2013. The last version update was 3 years ago, it is a relatively long time ago, and the game is no longer searchable on Google Play. However, it still has a high ranking in the App Store because of the good optimization of keywords, so it still has a high exposure without the updated version.

How to Choose ASO Keywords for The Best Batman Games? | Game Promotion-ASOTools
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The keywords used are moderately difficult but high traffic keywords and brand words. In the premise of having big keywords such as "fun games" and "lego", they also added more sub-category keywords such as "batman", which is worth It is worth to learn from this.

3. Batman - The Telltale Series

This is a chapter-based episodic game, put into the market in 2016, 7 months since the last version update, is one of the games in Telltale's Batman series. In this game set a total of 5 parts of the plot, the player only step by step to pass the level to unlock the plot to continue to play. The plot is the biggest core of this chapter of the game, many players are because of the comments inside the "plot is wonderful" and began to play this game.

How to Choose ASO Keywords for The Best Batman Games? | Game Promotion-ASOTools
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In the keyword setting, it is clear that this game will be "episode" as the biggest keyword, is also its core, want to choose the plot of the game players can directly search to. At the same time also used competing brand words such as "marvel", you will want to batman is obviously the role of DC, how will the choice of keywords used marvel it, this is obviously the game's small ingenuity. The use of competing keywords can also be very useful for app store optimization.

4. LEGO® Batman™: Beyond Gotham

This is also a LEGO licensed DC character adventure game. The name of the game is "Beyond Gotham", which sets up 45 leap Gotham City characters and more than 100 game characters, you can choose at will. The game characters and abilities can be unlocked in the game to obtain, without spending additional money. This game was put on the market in 2015, 28 days after the last update.

How to Choose ASO Keywords for The Best Batman Games? | Game Promotion-ASOTools
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You can see that this game has "ps4" as the first keyword, which shows that the application scenario of this game can be switch, which also has more direct search exposure to switch players. The game also uses the word "marvel" and the game category word "lego games". On the whole, the choice of keywords is more inclined to the larger categories, which is competitive but has a very good flow effect.

5. Batman: The Enemy Within

The game, also part of Telltale's Batman game series, is a prequel to the hugely popular "Batman - The Telltale Series", which came to market in 2017, seven months after the last update. In this second installment, Bruce Wayne and Batman will be forced to take on dangerous new roles. With the arrival of a ruthless federal agent and the return of a fledgling Joker, Batman will have to negotiate precarious alliances with tricky bargaining, while Bruce Wayne takes on a series of high-stakes deception operations. The mysterious and exciting plot also attracts a large number of players to enter.

How to Choose ASO Keywords for The Best Batman Games? | Game Promotion-ASOTools
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This time, "Batman: The Enemy Within" still used "episode" as the first ranking keyword, but it is obvious that "Spiderman" did not get good results in the subsequent keyword competition. "Spiderman" did not get very good results. This tells us that we can't feel sure that we can rub the hotness of the competition in the selection of keywords, but should be more carefully considered. The keywords determine the exposure of a game, and we should choose more appropriate and matching keywords to help the optimization of the application.

Keyword Recommendation

According to the data, the keywords for Batman games are usually not too difficult and have a lot of traffic, which is actually an easy keyword to optimize for the App Store. The recommended keywords are:

How to Choose ASO Keywords for The Best Batman Games? | Game Promotion-ASOTools
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We can choose the top1 brand word "batman" as a keyword, or "batman run", etc.. They have lower KD, but higher traffic and easy to optimize.

Conclusion

Keyword optimization is not a one-shot deal, but a long-term process that takes a lot of time and effort, and you need to keep testing and iterating on it. ASO may or may not be effective, depending on the certain situation. Optimize keywords regularly and analyze their impact on your display counts and downloads, do a good job of reviewing and reflecting on them, and organize them into your own optimization ideas. Remember, store rankings are dynamic and constantly changing, so you need to stay up to date and adjust your strategy to new trends.

In addition to the best batman games I mentioned above, you can also learn about the best ASO strategies for Fallout games. ASOTools.io provides you with a lot of keyword data so you can better analyze store optimization strategies and directions.