"newspaper" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “newspaper” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “au”, “tbar”, “bank”, “wall”, “bigfoot”, “jio apps”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “newspaper” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword newspaper from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
nigerian newspapers 60 12 250+ 64
nigeria newspapers 60 11 250+ 58
nigerians newspapers 60 4 250+ 52
bangla newspaper 51 29 250+ 17
bangla newspapers 51 18 250+ 14

The search volume of the core keyword newspaper in Google App Store reached 39, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
USA Newspapers - US News App national newspapers 46 30
2
World Newspapers world newspaper 11 15
3
All Newspapers enewspaper 23 13
4
USA Newspapers newspapers 43 48
5
All English Newspapers Daily - Popular News papers news papers 51 19
6
PressReader: Newspapers & Magazines pressreader 27 14
7
Newspapers - local and world newspapers implement newspaper ≤5 6
8
UK Newspapers uk newspapers 31 14
9
US Newspapers index newspapers llc ≤5 30
10
UK Newspapers uk newspapers and magazines ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dailey mail 82 25 250+ 147
dailymail 82 23 250+ 139
thetimesofindia 73 31 250+ 148
hindi.news 68 5 250+ 35
newyork time 66 27 250+ 228

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Daily Mail Online dailymail 82 23
2
Mail Plus - Daily Mail and Mail on Sunday mail plus 16 31
3
This is Money daily mail online app free ≤5 30
4
Irish Mail Plus irish mail plus ≤5 30
5
The Mirror App: Daily News daily mirror 39 26
6
Daily Star daily star 58 17
7
Daily & Sunday Express daily and sunday express ≤5 30
8
UK Newspapers norwich evening news ≤5 30
9
AOL - News, Mail & Video aol mail 67 39
10
Yahoo Mail – Organized Email yaho 93 55

These five keywords: “dailey mail”, “dailymail”, “thetimesofindia”, “hindi.news”, “newyork time”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Daily Mail Online”, “Mail Plus - Daily Mail and Mail on Sunday”, “This is Money”, “Irish Mail Plus”, “The Mirror App: Daily News”, “Daily Star”, “Daily & Sunday Express”, “UK Newspapers”, “AOL - News, Mail & Video”, “Yahoo Mail – Organized Email”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “newspaper”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “newspaper