"wall" App Store Keywords Research Case | ASOTools
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"wall" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wall” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “siamese cat”, “огонь и вода”, “clip art”, “safety”, “omega-3”, “cameraa”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wall” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wall from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wallp 77 92 250+ 186
wallsfargo 77 48 250+ 222
wallaper 77 29 250+ 229
wallpapper 77 29 250+ 223
wallapaper 77 26 250+ 192

The search volume of the core keyword wall in Google App Store reached 48, its difficulty level reached 67, and the number of apps related to it reached 250+, among them, there are 39 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Unique Wallpaper - Wall X wallpapers x 8 9
2
Walli - 4K, HD Wallpapers & Backgrounds walppaper 77 26
3
Touch The Wall red light green light 22 12
4
Wallcraft – Wallpapers HD, 4K Backgrounds wall paper hd 75 20
5
The Wall marele ≤5 29
6
WalP - HD & 4K Stock Wallpapers wallp 77 92
7
The Wall the wall 33 34
8
Wall Wallpaper Best 4K photo walls hd ≤5 6
9
Wall Kickers wall jumper ≤5 15
10
WallPix - Note10, Note20 punch hole Wallpapers wall pack ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
walmate 88 31 250+ 162
wallp 77 92 250+ 186
worpeper 77 31 250+ 205
wallaper 77 29 250+ 229
wallpapper 77 29 250+ 223

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Walmart Shopping & Grocery @walmart 88 28
2
Paper Wall Art Decor wall art decor 26 5
3
Complete DIY Paper Craft Ideas Collection complete diy paper craft ideas collection ≤5 1
4
Paper Flower Craft paper flower 36 12
5
wall decoration design wall decoration designs ≤5 30
6
Popsicle Sticks and Similar DIY Craft Ideas popsicle sticks and similar diy craft ideas ≤5 30
7
Expert Paper Origami art Designing Professional arte con papel ≤5 30
8
Paper Flower Craft Instructions crepe paper 31 21
9
DIY Easy Hanging Wall Decoration Ideas wall hanger 38 13
10
100 Best Wool Yarn Craft Ideas yarn crafts 11 30

These five keywords: “walmate”, “wallp”, “worpeper”, “wallaper”, “wallpapper”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Walmart Shopping & Grocery”, “Paper Wall Art Decor”, “Complete DIY Paper Craft Ideas Collection”, “Paper Flower Craft”, “wall decoration design”, “Popsicle Sticks and Similar DIY Craft Ideas”, “Expert Paper Origami art Designing Professional”, “Paper Flower Craft Instructions”, “DIY Easy Hanging Wall Decoration Ideas”, “100 Best Wool Yarn Craft Ideas”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wall”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wall