"au" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “au” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “twitc”, “aöf”, “swot analysis”, “roman numbers”, “clt”, “polemon go”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “au” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword au from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
restaurants 87 30 250+ 165
nearest restaurants 87 17 250+ 111
caulators 83 13 250+ 85
laura merlin 77 57 249 235
autlook 365 75 30 250+ 161

The search volume of the core keyword au in Google App Store reached 56, its difficulty level reached 65, and the number of apps related to it reached 250+, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SnowCell AU au app ≤5 30
2
Powershop AU powershop nz 9 34
3
🥇 Coast FM 88.7 Radio Adelaide Free Online AU coastline band ≤5 18
4
Alerte au gogol coonstagram ≤5 30
5
2CC Canberra App AU canberra app ≤5 30
6
AU Find aarhus university 26 33
7
Ignite by realestate.com.au ignite by realestate.com.au ≤5 30
8
???? Voice of Charity Radio Free Online AU charities free ≤5 2
9
???? Raw FM Radio - Free App Online AU raw radio ≤5 6
10
3abn Radio AU 3abn radio app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
giamail 100 74 249 247
youtuoob 100 68 249 238
youtub 100 54 250+ 201
yutupgo 100 47 249 199
yiutuber 100 43 250+ 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gmail gmail 93 48
2
Google Drive google drivs 85 42
3
Google Duo - High Quality Video Calls apinoide 72 65
4
Tinder - Dating, Make Friends and Meet New People tinder 75 29
5
Google Translate gooletranslet 100 35
6
Happy Color™ – Color by Number colour 48 47
7
Hungry Shark Evolution shark 57 71
8
Roblox roblocxx 88 63
9
SoundCloud - Play Music, Audio & New Songs spundcloud 75 49
10
Google Chrome: Fast & Secure chrome 76 45

These five keywords: “giamail”, “youtuoob”, “youtub”, “yutupgo”, “yiutuber”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gmail”, “Google Drive”, “Google Duo - High Quality Video Calls”, “Tinder - Dating, Make Friends and Meet New People”, “Google Translate”, “Happy Color™ – Color by Number”, “Hungry Shark Evolution”, “Roblox”, “SoundCloud - Play Music, Audio & New Songs”, “Google Chrome: Fast & Secure”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “au”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “au