"thought for the day" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “thought for the day” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sub way surf”, “fmaf”, “ألعاب”, “room”, “ebay motors”, “play station”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “thought for the day” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword thought for the day from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
thought of the day for kids 28 4 250+ 81
hazelden betty ford thought for the day ≤5 30 250+ 188
thought for the day app ≤5 30 250+ 84
christian thought for the day app ≤5 30 250+ 72
thought for the day in english ≤5 30 250+ 70

The search volume of the core keyword thought for the day in Google App Store reached 53, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 72 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Thought For The Day thought of the day for kids 28 4
2
Thought for the day : Good thoughts quotes thought of the day 53 6
3
Thought Of The Day : Life Quotes & Good Thoughts thought of the day hindi and english ≤5 30
4
Thought For The Day this day's thought from the ranch ≤5 30
5
Thought Of The Day : inspirational quotes forbes thought of the day ≤5 17
6
Good Life Thoughts good life thoughts 28 4
7
Thought for the day : Inspirational thoughts ???? remains of the day 29 37
8
Always Positive - Daily Motivational Quotes mannerism 33 44
9
Daily Motivational Quotes | Inspiring Positive App motivational quotes in english 36 4
10
Inspiring Quotes and Thoughts inspiring 34 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
word 68 97 250+ 188
word s 66 65 250+ 216
printrest 66 47 249 228
quotes for life 65 7 250+ 50
quotes about lifes 65 4 250+ 60

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft Word: Write, Edit & Share Docs on the Go microsoft word 59 25
2
Word Office - Docx, Excel, Slide, Office Document 2016 word 29 13
3
Microsoft Office: Word, Excel, PowerPoint & More office.365 83 30
4
Word Office - Word Docx, Word Viewer for Android office hword 2014 ≤5 14
5
Wordscapes word s 66 65
6
Docx Reader - Word, Document, Office Reader - 2020 docx 36 27
7
Google Docs goigle docs 83 41
8
OfficeSuite - Office, PDF, Word, Excel, PowerPoint suites 43 52
9
WPS Office - Free Office Suite for Word,PDF,Excel wps 47 52
10
Word Cookies!® cheryl s cookies 34 46

These five keywords: “word”, “word s”, “printrest”, “quotes for life”, “quotes about lifes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Microsoft Word: Write, Edit & Share Docs on the Go”, “Word Office - Docx, Excel, Slide, Office Document”, “Microsoft Office: Word, Excel, PowerPoint & More”, “Word Office - Word Docx, Word Viewer for Android”, “Wordscapes”, “Docx Reader - Word, Document, Office Reader - 2020”, “Google Docs”, “OfficeSuite - Office, PDF, Word, Excel, PowerPoint”, “WPS Office - Free Office Suite for Word,PDF,Excel”, “Word Cookies!®”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “thought for the day”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “thought for the day