"bank" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bank” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “t-rex”, “galician”, “shingles”, “google dive”, “tapas”, “moon”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bank” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bank from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
netbanking hdfc bank 80 48 249 198
netbanking hdfc 80 44 249 185
banks of america 77 18 248 118
bank of anerica 77 17 249 127
bank of ameroca 77 15 249 128

The search volume of the core keyword bank in Google App Store reached 56, its difficulty level reached 73, and the number of apps related to it reached 250+, among them, there are 139 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bank of America Mobile Banking bamk of america 77 25
2
Current - The Bank for Modern Life banks 63 22
3
Chase Mobile vhase 70 52
4
CARD Premium Banking premium card app ≤5 14
5
Varo Bank: Mobile Banking varo bank 28 18
6
Chime - Mobile Banking chime 57 35
7
Simple - Mobile Banking and Budgeting App s i m p l e 53 5
8
Varo: Mobile Banking varo 40 25
9
N26 Mobile Banking n26 45 29
10
Wells Fargo Mobile wellfargo 77 53

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ally express 83 39 250+ 197
netbanking hdfc bank 80 48 249 198
netbanking hdfc 80 44 249 185
wellfargo 77 53 250+ 233
statander 77 51 245 204

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
AliExpress aloexpress 83 41
2
Ally Mobile ally 49 47
3
Alibaba.com - Leading online B2B Trade Marketplace alibaba 65 26
4
AliExpress Super Deals superdeals 11 33
5
Ally Auto ally auto 47 45
6
All in One Shopping App 6000+ Online shopping App uk shopping all in one ≤5 4
7
eBay Shopping - Buy, sell, and save this holiday ensy 90 44
8
EXPRESS expres 68 62
9
AliSuppliers Mobile App suppliers 39 17
10
AliTools for AliExpress ali tools for aliexpress ≤5 30

These five keywords: “ally express”, “netbanking hdfc bank”, “netbanking hdfc”, “wellfargo”, “statander”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “AliExpress”, “Ally Mobile”, “Alibaba.com - Leading online B2B Trade Marketplace”, “AliExpress Super Deals”, “Ally Auto”, “All in One Shopping App 6000+ Online shopping App”, “eBay Shopping - Buy, sell, and save this holiday”, “EXPRESS”, “AliSuppliers Mobile App”, “AliTools for AliExpress”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bank”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bank