"xchange rate" App Store Keywords Research Case | ASOTools
×

"xchange rate" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “xchange rate” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wallpapper”, “nwes”, “tracker”, “tokopedia”, “petfinder”, “planner”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “xchange rate” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword xchange rate from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
exchange rate 47 35 250+ 59
exchange rates 38 26 250+ 55
currency exchange rate 36 13 250+ 60
euro exchange rate 36 5 250+ 51
money exchange rate 29 8 250+ 70

The search volume of the core keyword xchange rate in Google App Store reached 60, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 46 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Exchange Rates & Currency Converter forex rates 60 7
2
Xe Currency Converter & Money Transfer xcurrency converter 65 8
3
Currency Converter Plus Free with AccuRate™ currency convert 65 57
4
World Currency exchange rates curency exchange 53 5
5
Exchange Rates currency exchange widget ≤5 3
6
Currency Exchange Rates carrancy exchange 53 5
7
Currency FX Exchange Rates fx exchange rates 6 30
8
aCurrency (exchange rate) acurrency ≤5 7
9
Exchange rate. All currencies (Currency converter) qatar india bank rate ≤5 24
10
Currency Converter and Exchange Rate Alert currency exchange rate alert ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
western union 67 19 249 122
currency convert 65 57 250+ 57
xcurrency converter 65 8 250+ 73
cerency converter 65 6 250+ 64
currency converters 65 6 250+ 56

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Western Union: Send Money Internationally 24/7 weatern union 70 15
2
Western Union Netspend Prepaid western union netspend 14 35
3
Vigo - Send Cash & Transfer Money Internationally vigo 38 33
4
MoneyGram money gram 58 15
5
Xoom Money Transfer xzoom 58 24
6
WorldRemit Money Transfer App: Send Money Abroad woldremit 48 15
7
Ria Money Transfer – Send Money Online Anywhere ria 45 41
8
WUBS Prepaid wubs ≤5 25
9
TransferWise Money Transfer tranferwise 56 24
10
Cash App cash app 69 33

These five keywords: “western union”, “currency convert”, “xcurrency converter”, “cerency converter”, “currency converters”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Western Union: Send Money Internationally 24/7”, “Western Union Netspend Prepaid”, “Vigo - Send Cash & Transfer Money Internationally”, “MoneyGram”, “Xoom Money Transfer”, “WorldRemit Money Transfer App: Send Money Abroad”, “Ria Money Transfer – Send Money Online Anywhere”, “WUBS Prepaid”, “TransferWise Money Transfer”, “Cash App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “xchange rate”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “xchange rate