"planner" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “planner” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tradutor ingles”, “dhl”, “clash royale”, “épicerie”, “iphone 5s”, “espotifi”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “planner” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword planner from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
route planner	52	35	250+	90
wedding planner	46	25	250+	78
ns reisplanner	45	22	248	162
business-planner	45	9	250+	80
meal planner	43	25	250+	77

The search volume of the core keyword planner in Google App Store reached 57, its difficulty level reached 71, and the number of apps related to it reached 250+, among them, there are 91 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Microsoft Planner	microsoft planner	38	32
2		My Daily Planner: To Do List, Calendar, Organizer	organizer	38	59
3		Planner Pro - Personal Organizer	planner plus	29	14
4		Dreamie Planner	digital planner	29	15
5		TickTick: ToDo List Planner, Reminder & Calendar	tick	51	55
6		Time Planner - Schedule, To-Do List, Time Tracker	planificar	36	17
7		School Planner	horário	46	22
8		Weekly Planner	weekly planner	36	13
9		Any.do: To do list, Calendar, Planner & Reminders	any	46	60
10		To Do List. Goal planner. Organizer. Task list.	цели	21	27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
google	93	86	247	215
tiek took	83	58	249	236
google mmett	83	30	249	178
microsodt teams	78	26	250+	131
mucrosoft teams	78	22	250+	114

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Google	googl	100	80
2		Google Go: A lighter, faster way to search	goog	65	67
3		Google One	google one	44	45
4		Google Calendar	goggle calendar	70	20
5		Google Home	hromecast	65	43
6		Google Voice	google voice	66	24
7		Google Chrome: Fast & Secure	chrome	76	45
8		Google Assistant - Get things done, hands-free	google assistance	56	33
9		Google Drive	google drivs	85	42
10		Google Keep - Notes and Lists	tubufy	80	69

These five keywords: “google”, “tiek took”, “google mmett”, “microsodt teams”, “mucrosoft teams”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Go: A lighter, faster way to search”, “Google One”, “Google Calendar”, “Google Home”, “Google Voice”, “Google Chrome: Fast & Secure”, “Google Assistant - Get things done, hands-free”, “Google Drive”, “Google Keep - Notes and Lists”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “planner”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools