"fears" App Store Keywords Research Case | ASOTools
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"fears" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fears” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “volver”, “xpress vpn”, “stellarium”, “lomograph”, “toyota”, “requiring”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fears” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fears from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tears for fears 41 33 250+ 215
face your fears 16 11 250+ 119
fearsome 11 34 250+ 225
house of fears 7 5 250+ 104
vr face your fears ≤5 11 249 123

The search volume of the core keyword fears in Google App Store reached 46, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 66 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Phobias and Fears phobias 43 16
2
Exposure - Face Your Fears face your fears 16 11
3
Fears & Phobias Hypnosis fears & phobias hypnosis ≤5 30
4
Overcome Your Fears overcome fear 14 8
5
True Fear: Forsaken Souls Part 1 true fear 8 13
6
Delicious - Hopes and Fears delicious - hopes and fears ≤5 17
7
The Fear : Creepy Scream House feared 46 34
8
True Fear: Forsaken Souls Part 2 innocense 46 54
9
Phobia List phobia dictionary ≤5 6
10
Fear Buster: Deep Relaxation and Stress Relief release fear ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
the dead walkers 63 30 248 126
anxieties 58 30 248 156
depressing 58 13 250+ 85
serotonin 55 49 249 209
anxiety 53 52 250+ 48

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Dead Land dead land zombies ≤5 8
2
Walking Dead In Jungle dead man walking ≤5 30
3
The walking crash zombie dead walking walking dead ≤5 30
4
Zombie Shooter Dead Survival Offline Game dead plague zombie outbreak offline ≤5 30
5
The Walking Run Dead Zombie dead run ≤5 17
6
Fight Zombies Apocalypse fight against zombies ≤5 30
7
Zombie Killer: Walking Dead Zone dead zone zombie ≤5 30
8
Zombie Shooter Dead Terror chainsaw zombie slaughter ≤5 8
9
Words of TWD - Fan Trivia Game twd fan trivia quiz ≤5 30
10
The Walking Dead Theme Song Rush Tiles Magic Hop the walking dead 100 days ≤5 25

These five keywords: “the dead walkers”, “anxieties”, “depressing”, “serotonin”, “anxiety”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Dead Land”, “Walking Dead In Jungle”, “The walking crash zombie dead”, “Zombie Shooter Dead Survival Offline Game”, “The Walking Run Dead Zombie”, “Fight Zombies Apocalypse”, “Zombie Killer: Walking Dead Zone”, “Zombie Shooter Dead Terror”, “Words of TWD - Fan Trivia Game”, “The Walking Dead Theme Song Rush Tiles Magic Hop”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fears”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fears