"how to lose belly fat" App Store Keywords Research Case | ASOTools
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"how to lose belly fat" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “how to lose belly fat” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pzc”, “foot locker”, “floor plan creator”, “99”, “team building”, “anterior”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “how to lose belly fat” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword how to lose belly fat from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
how to lose belly fat - tips for a flatter stomach ≤5 30 250+ 81
how to lose belly fat fast naturally ≤5 30 249 73
loseit how to lose belly fat weight motivation app ≤5 7 250+ 154
how to lose belly fat for kids free ≤5 3 250+ 103
how to lose belly fat in 1 week offline ≤5 3 250+ 99

The search volume of the core keyword how to lose belly fat in Google App Store reached 35, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 79 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lose Belly Fat in 30 Days - Flat Stomach exercícios para perder barriga 38 18
2
Lose Weight App for Men - Weight Loss in 30 Days iweightloss 48 46
3
Lose Belly Fat in 1 Week what to eat to lose belly fat 14 3
4
Lose Belly Fat for Men - Lose Weight Home Workouts excessively 38 43
5
Lose Belly Fat - Female workout & Abs Workout flat stomach workouts 15 5
6
Lose Weight App for Women - Workout at Home loose 53 26
7
Drink to lose Belly Fat home remedies for weight loss 12 4
8
Belly Fat Burning Workouts - Lose Belly Fat fat burning with stairs exercise workout routine ≤5 30
9
Lose Belly Fat - 12 Days, Flat Stomach at Home flat stomach workout 1 week ≤5 30
10
Lose Belly Fat Flat Stomach Lose Weight in 30 Days diéta & fitnesz ≤5 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fitness 56 78 250+ 148
yoga 56 70 250+ 47
firness 56 24 250+ 177
workout 53 85 250+ 182
jinasia 53 41 250+ 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Home Workout - No Equipment firness 56 24
2
Female Fitness - Women Workout women 46 63
3
Women Workout at Home & Weight Loss - Fitness App curvier 39 22
4
FitOn - Free Fitness Workouts & Personalized Plans polates 55 20
5
Google Fit: Health and Activity Tracking fit 51 69
6
Lose Weight App for Men - Weight Loss in 30 Days iweightloss 48 46
7
30 Day Fitness Challenge - Workout at Home challenges 48 55
8
Lose Weight App for Women - Workout at Home loose 53 26
9
Calorie Counter - MyFitnessPal my fitness pal 58 19
10
Fitness & Bodybuilding palestra 48 30

These five keywords: “fitness”, “yoga”, “firness”, “workout”, “jinasia”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Home Workout - No Equipment”, “Female Fitness - Women Workout”, “Women Workout at Home & Weight Loss - Fitness App”, “FitOn - Free Fitness Workouts & Personalized Plans”, “Google Fit: Health and Activity Tracking”, “Lose Weight App for Men - Weight Loss in 30 Days”, “30 Day Fitness Challenge - Workout at Home”, “Lose Weight App for Women - Workout at Home”, “Calorie Counter - MyFitnessPal”, “Fitness & Bodybuilding”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “how to lose belly fat”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “how to lose belly fat