"scramble words" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “scramble words” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “subaru”, “fecharge”, “pic”, “ally bank”, “lead”, “advanced”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “scramble words” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword scramble words from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
unscramble words | 50 | 18 | 250+ | 109 |
unscramble words finder | 33 | 11 | 250+ | 100 |
descramble words | 31 | 9 | 250+ | 84 |
words search : word scramble | ≤5 | 30 | 250+ | 148 |
scramble candy words | ≤5 | 30 | 249 | 105 |
The search volume of the core keyword scramble words in Google App Store reached 36, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 136 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | WORDFIX - word scramble, word shuffle, word jumble | word scramble quiz | ≤5 | 7 | |
2 |
|
Wordscapes | word s | 66 | 66 |
3 |
|
Words with Friends Classic: Word Puzzle Challenge | words | 59 | 75 |
4 |
|
Scrabble® GO - New Word Game | word finger | 61 | 30 |
5 |
|
Scramble Words | ia scramble | ≤5 | 30 |
6 |
|
Word Scramble Game - relaxing and challenging game | scrambled word game | 21 | 4 |
7 |
|
Word Scramble | english word pyramid | ≤5 | 30 |
8 |
|
Unscramble Letters | unscramble | 45 | 33 |
9 |
|
Word Scramble: Word finder | scramble word | 36 | 15 |
10 |
|
Classic Words Solo | w ords | 66 | 38 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
office.365 | 83 | 30 | 248 | 133 |
ooking | 80 | 75 | 250+ | 235 |
macsenger | 78 | 30 | 249 | 202 |
office 365 | 75 | 25 | 249 | 128 |
autlook 365 | 75 | 30 | 250+ | 161 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Routeget Technologies - Microsoft Dynamics 365 | logikosoft technologies | ≤5 | 30 |
2 |
|
CalendarZ | syncml lite for ios | ≤5 | 30 |
3 |
|
NextG Office | portal.office.com | ≤5 | 30 |
4 |
|
MS-600 Virtual Exam - Microsoft 365 Core Services | microsoft office 365 education version | ≤5 | 16 |
5 |
|
SMS Organizer | sms organizer app | ≤5 | 30 |
6 |
|
Microsoft Partner Center | sherweb | 11 | 30 |
7 |
|
WorldCard for Office 365 | worldcard for office 365 | ≤5 | 30 |
8 |
|
PrinterOn for Microsoft | printeron for citrix | ≤5 | 30 |
9 |
|
Project Finder for Dynamics365 | project finder for dynamics 365 | ≤5 | 30 |
10 |
|
Dynamics AX 2012 | dynamics ax 2012 expenses app | ≤5 | 30 |
These five keywords: “office.365”, “ooking”, “macsenger”, “office 365”, “autlook 365”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Routeget Technologies - Microsoft Dynamics 365”, “CalendarZ”, “NextG Office”, “MS-600 Virtual Exam - Microsoft 365 Core Services”, “SMS Organizer”, “Microsoft Partner Center”, “WorldCard for Office 365”, “PrinterOn for Microsoft”, “Project Finder for Dynamics365”, “Dynamics AX 2012”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “scramble words”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: