"workaway" App Store Keywords Research Case | ASOTools
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"workaway" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “workaway” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “physiological”, “shoppers stop”, “functioning”, “kameras”, “flank”, “أذكار النوم”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “workaway” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword workaway from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
workaway info 7 30 248 190
workaway travel app ≤5 30 249 142
workaway app ≤5 30 250+ 168
workawayinfo ≤5 30 249 227
workaway travel ≤5 30 249 149

The search volume of the core keyword workaway in Google App Store reached 32, its difficulty level reached 14, and the number of apps related to it reached 249, among them, there are 138 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Official Workaway App for Travellers wwoof 24 19
2
Worldpackers - Travel the World voluntariado 31 12
3
Couchsurfing Travel App couch surfing 41 24
4
Volunteer Abroad - GivingWay wolontariat 12 30
5
HomeExchange - House Swapping home exchange 23 30
6
FreeRoam - Campgrounds, Boondocking & RV Parks campsites 48 7
7
Hostelworld: Hostels & Cheap Hotels Travel App backpackers 53 17
8
Travel Buddy: Find a Local & Plan Your Trip travelbuddy 19 19
9
Travello Travel From Home apps for traveling 18 17
10
Withlocals - Personal Tours & Travel Experiences tour by local 9 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
skyscannet 73 21 250+ 123
adidas 70 26 245 152
expidia 68 23 250+ 125
plante fitness 66 20 250+ 142
plannet fitness 66 19 249 125

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Skyscanner – cheap flights, hotels and car rental sky skanner 73 27
2
Cheap Flights worldwide sky skanner 73 27
3
Cheap flights and airline tickets — Jetradar boletos de avión baratos 29 18
4
eSky - Flights, Hotels, Rent a car, Flight deals esky 30 25
5
TravelPirates Top Travel Deals urlaubspiraten 41 17
6
Cheap Flights george flights ≤5 30
7
Flightscanner.com - Compare Cheap Flights sky flight scanner 31 16
8
Trip.com: Flights, Hotels, Train & Travel Deals trip 46 63
9
Cheap Flights App - FareFirst aunt betty ≤5 30
10
BookTripGo: Compare Flights, Rent Car, Hotel Deals ebookers - hotel flights u0026 car hire ≤5 6

These five keywords: “skyscannet”, “adidas”, “expidia”, “plante fitness”, “plannet fitness”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Skyscanner – cheap flights, hotels and car rental”, “Cheap Flights worldwide”, “Cheap flights and airline tickets — Jetradar”, “eSky - Flights, Hotels, Rent a car, Flight deals”, “TravelPirates Top Travel Deals”, “Cheap Flights”, “Flightscanner.com - Compare Cheap Flights”, “Trip.com: Flights, Hotels, Train & Travel Deals”, “Cheap Flights App - FareFirst”, “BookTripGo: Compare Flights, Rent Car, Hotel Deals”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “workaway”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “workaway