"psychology" App Store Keywords Research Case | ASOTools
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"psychology" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “psychology” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “king”, “fluminense”, “malo”, “cricket scorer”, “dengue”, “pabgi”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “psychology” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword psychology from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
psychology today 39 26 250+ 144
cognitive psychology 38 13 249 83
neuropsychology 34 26 249 178
developmental psychology 34 9 249 62
behavioral psychology 33 2 250+ 27

The search volume of the core keyword psychology in Google App Store reached 50, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 19 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Psychology physcology 37 8
2
Psychology Book - 1000+ Amazing Psychology Facts mistakes were made but not by me 7 13
3
Amazing Psychology Facts pyschology 58 5
4
Introduction to Psychology introduction to psychology 19 8
5
1000+ Psychology Facts & Life Hacks - Crush,Love.. facts about life free ≤5 30
6
Study Psychology for free : OFFLINE behavioral psychology 33 2
7
Sintelly - Psychology & Emotional Intelligence intelligence 34 51
8
The Best Psychology Facts For Life Hacks pro life fact ≤5 30
9
Psychology Interactive Textbook, MCQ & Test Bank perception psychology 18 15
10
PsyTests test psicologicos 29 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tests 73 61 250+ 107
curseira 65 58 250+ 230
skillsacademy 63 56 248 225
narcissistic 60 30 250+ 147
narcissist 60 25 250+ 126

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
40+ Psychological Tests psychologically 58 52
2
Stupid Test - How Smart Are You? dumb test 18 18
3
Know Yourself Personality Tests by Excel At Life self sabotage 26 10
4
Love Test Calculator - Compatibility Tester Prank the love test 45 6
5
BFF Friendship Test bff 44 33
6
IQ and Aptitude Test Practice gimmemore 19 30
7
Personality Trait Test tests for personalities 55 5
8
Brain test - check your psy and iq level neuropsychiatric test 19 7
9
Psychological tests psychological tests 29 6
10
Mental Health Tests dyspraxia 39 40

These five keywords: “tests”, “curseira”, “skillsacademy”, “narcissistic”, “narcissist”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “40+ Psychological Tests”, “Stupid Test - How Smart Are You?”, “Know Yourself Personality Tests by Excel At Life”, “Love Test Calculator - Compatibility Tester Prank”, “BFF Friendship Test”, “IQ and Aptitude Test Practice”, “Personality Trait Test”, “Brain test - check your psy and iq level”, “Psychological tests”, “Mental Health Tests”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “psychology”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “psychology