"penguins" App Store Keywords Research Case | ASOTools
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"penguins" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “penguins” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ebenefits”, “match 3 games”, “e-social”, “buffer”, “survive games”, “hero war”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “penguins” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword penguins from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pittsburgh penguins 32 43 250+ 211
penguins of madagascar 25 32 250+ 184
penguins games 19 10 250+ 75
penguins hockey 12 10 250+ 87
farce of the penguins 6 33 250+ 247

The search volume of the core keyword penguins in Google App Store reached 44, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Super Penguins penguins games 19 10
2
Pittsburgh Penguins Mobile pittsburgh penguins 32 43
3
Penguin Isle club panguin 55 37
4
Penguins: Dibble Dash penguins of madagascar 25 32
5
Penguin Run race penguin 12 12
6
Penguin Simulator penguin simulator 7 7
7
Pingo Park: Merge Penguins spot the penguin ≤5 15
8
Penguin Run penguins falling ≤5 30
9
Bouncemasters playgendary 20 37
10
Penguins.io penguins io ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
d isney 70 17 249 102
cat 63 98 249 202
golf 63 76 250+ 89
stuffed 63 49 250+ 206
fly 61 76 250+ 116

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Disney+ disney plost 73 30
2
DisneyNOW – Episodes & Live TV disny channel 50 22
3
My Disney Experience - Walt Disney World dinsey world 56 26
4
Play Disney Parks disney parks 29 12
5
Disney Getaway Blast brave disney 28 39
6
Disney Emoji Blitz disney emoji blitz 31 37
7
Disneyland® disneland 60 48
8
Disney Collect! by Topps Card Trader steamboat willie 31 44
9
Radio Disney: Watch & Listen radiodisney 45 24
10
LINE: Disney Tsum Tsum line games free 51 41

These five keywords: “d isney”, “cat”, “golf”, “stuffed”, “fly”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Disney+”, “DisneyNOW – Episodes & Live TV”, “My Disney Experience - Walt Disney World”, “Play Disney Parks”, “Disney Getaway Blast”, “Disney Emoji Blitz”, “Disneyland®”, “Disney Collect! by Topps Card Trader”, “Radio Disney: Watch & Listen”, “LINE: Disney Tsum Tsum”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “penguins”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “penguins