"hero war" App Store Keywords Research Case | ASOTools
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"hero war" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hero war” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “beautiful wallpapers”, “spare room”, “kage”, “fretebras”, “ssda”, “epss”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hero war” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hero war from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hero wars 45 31 250+ 182
hero wars mobile 15 25 250+ 202
war hero 14 24 250+ 198
war hero games 6 30 250+ 210
hero wars : lite ≤5 23 250+ 203

The search volume of the core keyword hero war in Google App Store reached 32, its difficulty level reached 30, and the number of apps related to it reached 249, among them, there are 182 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hero Wars - Men’s Choice Epic Fantasy RPG hero wars 45 31
2
Heroes War: Counterattack heroes war 45 34
3
HERO WARS: Super Stickman Defense hero wars defense ≤5 16
4
Hero Wars hero wars 2: zombie virus ≤5 30
5
Epic Heroes: Hero Wars – Hero Fantasy: Action RPG epics heroes ≤5 15
6
Hero War - Magic vs Monster Bounzy Brick Idle RPG magic vs monster game ≤5 30
7
Epic Heroes War: Action + RPG + Strategy + PvP epic heroes war ≤5 18
8
Hero Rescue Puzzle hero rescue puzzle ≤5 30
9
Hero Rescue hero rescue 26 27
10
Hero Wars heros wars ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fortnaiter 77 30 250+ 245
disney plost 73 30 250+ 152
mobiles 72 53 250+ 183
dinsey 70 29 247 145
diseny 70 28 249 148

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pokémon GO pokman 68 29
2
Among Us among us 87 75
3
Parchisi STAR Online leura mer 77 61
4
FRAG Pro Shooter frank ocean 48 57
5
World of Tanks Blitz MMO world of tanks 50 22
6
Episode - Choose Your Story epi game 77 47
7
Audible: audiobooks, podcasts & audio stories audible 65 30
8
Football Strike - Multiplayer Soccer вудбол 60 48
9
MARVEL Contest of Champions champion 60 80
10
Roblox roblocxx 88 63

These five keywords: “fortnaiter”, “disney plost”, “mobiles”, “dinsey”, “diseny”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pokémon GO”, “Among Us”, “Parchisi STAR Online”, “FRAG Pro Shooter”, “World of Tanks Blitz MMO”, “Episode - Choose Your Story”, “Audible: audiobooks, podcasts & audio stories”, “Football Strike - Multiplayer Soccer”, “MARVEL Contest of Champions”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hero war”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hero war