"survive games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “survive games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “crema”, “well-e”, “hotpad”, “dnr”, “rio”, “adobe premiere rush”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “survive games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword survive games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
survive disasters games ≤5 30 250+ 163
roblox games survive the killer ≤5 22 250+ 216
games where you have to survive ≤5 16 249 205
left to survive offline games ≤5 15 250+ 158
games where you survive ≤5 15 249 198

The search volume of the core keyword survive games in Google App Store reached 34, its difficulty level reached 26, and the number of apps related to it reached 249, among them, there are 194 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Survivor Adventure: Survival Island suivival 41 31
2
Survival Island - Island Survival Games Offline survivel games 23 23
3
Raft Survival: Ocean Nomad - Simulator raft 55 56
4
Survive - Wilderness survival survive 41 33
5
Ocean Survivor - Island Is Home survivor games offline 6 17
6
Westland Survival - Be a survivor in the Wild West westworld 53 53
7
Z Shelter Survival Games- Survive The Last Day! survial games 34 26
8
Ocean Is Home: Survival Island ocean is home 17 22
9
Woodcraft - Survival Island woodcraft 32 38
10
Survival and Craft: Crafting In The Ocean riverraft 26 49

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
trger 82 22 250+ 109
after 65 67 250+ 95
thhe 65 59 250+ 241
the walkers dead 63 34 250+ 141
the walkimg dead 63 30 250+ 148

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Target tatget 82 20
2
Johnny Trigger - Sniper Game johnnie walker 51 49
3
Trigger - Task Launcher triggering 48 20
4
Johnny Trigger - Action Shooting Game shoot 51 92
5
DEAD TRIGGER 2 - Zombie Survival Shooter FPS dead trigger 2 33 25
6
DEAD TRIGGER - Offline Zombie Shooter dead trigger 27 23
7
UNKILLED - Zombie FPS Shooting Game zombiegames 24 16
8
Zombie Target Dead Trigger datarget ≤5 23
9
Zombie Call: Trigger 3D First Person Shooter Game warm bodies 39 26
10
DEAD CITY: Zombie city zombies shooting ≤5 7

These five keywords: “trger”, “after”, “thhe”, “the walkers dead”, “the walkimg dead”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Target”, “Johnny Trigger - Sniper Game”, “Trigger - Task Launcher”, “Johnny Trigger - Action Shooting Game”, “DEAD TRIGGER 2 - Zombie Survival Shooter FPS”, “DEAD TRIGGER - Offline Zombie Shooter”, “UNKILLED - Zombie FPS Shooting Game”, “Zombie Target Dead Trigger”, “Zombie Call: Trigger 3D First Person Shooter Game”, “DEAD CITY: Zombie”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “survive games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “survive games