"cleaning" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cleaning” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “colab google”, “the sims 4”, “constitution of the united states”, “show”, “kahoot bot”, “howto”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cleaning” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cleaning from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
carpet cleaning 50 18 250+ 102
cleaning master 41 19 250+ 124
cleaning house 36 8 250+ 84
dry cleaning 34 22 249 8
house cleaning 33 27 250+ 67

The search volume of the core keyword cleaning in Google App Store reached 44, its difficulty level reached 48, and the number of apps related to it reached 250+, among them, there are 128 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Powerful Phone Cleaner - Cleaner & Booster powerful 34 56
2
Sweet Baby Girl Cleanup 5 - Messy House Makeover cleaning house 36 8
3
Phone Cleaner- Cache Clean, Android Booster Master cleaner 50 85
4
KeepClean - Cleaner & Faster نوين 55 59
5
Phone Cleaner - Android Clean, Master Antivirus brooms 41 36
6
Virus Cleaner - Antivirus Free & Phone Cleaner viruses 39 18
7
Sweepy: Home Cleaning Schedule home cleaning 25 12
8
Tody - Smarter Cleaning tidying 34 21
9
CCleaner: Memory Cleaner, Phone Booster, Optimizer ccleaner 61 29
10
One Booster - Antivirus, Booster, Phone Cleaner b o o s t e r 53 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wixat 65 63 247 244
eaesy 65 45 250+ 206
drty 63 58 249 236
one 61 85 250+ 115
ccleaner 61 29 250+ 166

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WeChat wechat 60 31
2
Wix: Build Websites, Online Stores, Blogs & more wix 60 26
3
Text Free: Free Text Plus Call pringer 60 48
4
free video calls and chat lizzy caplan 48 55
5
Norton Clean, Junk Removal スッキリ 36 51
6
Alarm Clock for Me free alram clock 50 14
7
onX Offroad GPS Trails: Jeep, 4x4, ATV, SxS, UTV david hayter 21 44
8
iDates - Chat, Flirt with Singles & Fall in Love idate 21 36
9
Avast Antivirus – Scan & Remove Virus, Cleaner vivirus 58 63
10
Free phone calls, free texting SMS on free number geratis 63 53

These five keywords: “wixat”, “eaesy”, “drty”, “one”, “ccleaner”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WeChat”, “Wix: Build Websites, Online Stores, Blogs & more”, “Text Free: Free Text Plus Call”, “free video calls and chat”, “Norton Clean, Junk Removal”, “Alarm Clock for Me free”, “onX Offroad GPS Trails: Jeep, 4x4, ATV, SxS, UTV”, “iDates - Chat, Flirt with Singles & Fall in Love”, “Avast Antivirus – Scan & Remove Virus, Cleaner”, “Free phone calls, free texting SMS on free number”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cleaning”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cleaning