"howto" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “howto” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “открытки с днем рождения”, “gofundme”, “american airline”, “pronóstico”, “blackboard”, “espn fantasy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “howto” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword howto from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
howto learn spanish 24 7 250+ 72
howtobasic 21 40 249 230
big game hunting by howtohunt ≤5 5 250+ 77
howto2d with autocad lite ≤5 30 249 183
howto2d with autocad se ≤5 30 249 178

The search volume of the core keyword howto in Google App Store reached 55, its difficulty level reached 40, and the number of apps related to it reached 250+, among them, there are 237 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
wikiHow: how to do anything how to 55 70
2
How to Loot - Pin Pull & Hero Rescue loot 36 47
3
Hero Rescue - Pin Puzzle - Pull the Pin hero raskar ≤5 16
4
How to draw weapons step by step, drawing lessons draw ghost rider 14 11
5
How to Draw Anime how to draw anime easy ≤5 30
6
Rescue Hero: Pull The Pin - How To Loot? johannes doerr ≤5 30
7
Hero Rescue hero rescue 26 26
8
How to Draw - Easy Lessons tutorial how to draw 23 3
9
Hero Wars - Men’s Choice Epic Fantasy RPG heroes war 45 34
10
Hero Puzzle hero puzzle ≤5 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
printreste 87 56 250+ 218
pentireste 87 51 250+ 230
pienterest 87 51 250+ 225
piterests 87 42 249 191
pintersts 87 42 249 184

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pinterest pienterest 87 51
2
Pinterest Lite intéressé 26 41
3
Video Downloader for Pinterest pinterest video downloader 45 15
4
PinSave - Image and Video Downloader for Pinterest pinterest save image and video ≤5 20
5
Tips for Pinterest 2020 pintrs eight ≤5 30
6
Pin Saver -Image & Video Downloader for Pinterest pin saver pin downloader ≤5 5
7
Tailwind: Pinterest & Instagram Planner Scheduler tailwind 38 50
8
Pinloader Image Downloader pinttest 49 40
9
Free Tips for Pinterest 2020 pintrestes gratis ≤5 12
10
PinDownloader LITE pinterrst lite ≤5 30

These five keywords: “printreste”, “pentireste”, “pienterest”, “piterests”, “pintersts”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pinterest”, “Pinterest Lite”, “Video Downloader for Pinterest”, “PinSave - Image and Video Downloader for Pinterest”, “Tips for Pinterest 2020”, “Pin Saver -Image & Video Downloader for Pinterest”, “Tailwind: Pinterest & Instagram Planner Scheduler”, “Pinloader Image Downloader”, “Free Tips for Pinterest 2020”, “PinDownloader LITE”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “howto”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “howto