"jewelers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “jewelers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dday”, “pago”, “undefeated”, “stadium”, “kickers”, “kursy walut”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “jewelers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword jewelers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
kays jewelers 48 37 249 179
kay jewelers 45 38 250+ 180
reeds jewelers 24 33 250+ 187
samuels jewelers 19 33 250+ 205
jewelers loupe 14 7 250+ 71

The search volume of the core keyword jewelers in Google App Store reached 37, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 72 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shop for Kay Jewelers kay jewellers 56 51
2
Jewelers' Assist jewelry appraiser 16 35
3
Jewelry Outlet jewelry 48 38
4
Jeweler Lite tool for jewelers jewelers assist ≤5 30
5
Jewelry King jewelly 38 4
6
Jewelry for Pandora pandora jewelry 48 43
7
Jewels Star jareds jewelry 39 56
8
Jewels Classic - Jewel Crush Legend gordons jewelry 16 43
9
Jewels Switch joyas 50 22
10
Jewels Legend - Match 3 Puzzle jewel games 24 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
almart 88 42 249 203
ealmart 88 38 249 191
walmate 88 31 250+ 162
wallmart 88 31 249 165
@walmart 88 28 248 167

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
AlMart المارت يومارك 18 38
2
Walmart Shopping & Grocery ealmart 88 38
3
AL-MART – Online Grocery Shopping App(Okhla) almart الامارات ≤5 30
4
AjMall - Online Shopping Store ajmall 19 20
5
All in one shopping app shoppers+ lakeside collection catalog 14 25
6
Fordeal - shop everything for you فورديل 32 29
7
Our Groceries Shopping List hyperk 38 50
8
Shoe Mart Online - محل شومارت سارا مارت ≤5 21
9
noon shopping نون 53 50
10
Geek - Smarter Shopping geek 43 50

These five keywords: “almart”, “ealmart”, “walmate”, “wallmart”, “@walmart”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “AlMart المارت”, “Walmart Shopping & Grocery”, “AL-MART – Online Grocery Shopping App(Okhla)”, “AjMall - Online Shopping Store”, “All in one shopping app shoppers+”, “Fordeal - shop everything for you”, “Our Groceries Shopping List”, “Shoe Mart Online - محل شومارت”, “noon shopping”, “Geek - Smarter Shopping”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “jewelers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “jewelers