"birthday cards" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “birthday cards” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “my payment”, “empregos rj”, “comercio”, “condolencias”, “sapna choudhary ke gane”, “game making”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “birthday cards” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword birthday cards from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
happy birthday cards | 41 | 12 | 250+ | 64 |
birthday invitations cards | 33 | 3 | 249 | 61 |
birthday invite cards | 33 | 3 | 249 | 58 |
birthday cards greetings | 33 | 30 | 249 | 61 |
birthday cards free | 32 | 4 | 250+ | 63 |
The search volume of the core keyword birthday cards in Google App Store reached 39, its difficulty level reached 19, and the number of apps related to it reached 249, among them, there are 58 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Birthday Cards & Messages - Wish Friends & Family | greeted | 46 | 38 | |
2 |
|
Happy Birthday Cards & GIFs | открытку на день рождения | 24 | 4 |
3 |
|
Free Birthday Cards | birthday cards free | 32 | 4 |
4 |
|
Happy Birthday Cards App | b-day cards | 50 | 4 |
5 |
|
Greeting Cards All Occasions | greeting | 46 | 60 |
6 |
|
Happy Birthday Cards With a Song | felicitări de ziua de naștere | 23 | 4 |
7 |
|
Free birthday Cards | free happy birthday cards | 18 | 30 |
8 |
|
Greeting Cards & Wishes | occassion | 48 | 46 |
9 |
|
Happy Birthday GIFs with Name Maker | 40th birthday | 28 | 4 |
10 |
|
Free Birthday Cards | igiveasmile-bday | ≤5 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
b-day wishes | 70 | 3 | 250+ | 44 |
b'day wishes | 70 | 30 | 250+ | 40 |
birthday wish | 70 | 30 | 250+ | 15 |
cumpleaños feliz | 66 | 6 | 250+ | 44 |
wishes happy birthday | 66 | 3 | 250+ | 59 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Birthday Wishes, Messages, Poems & Greetings | b'day wishes | 70 | 30 |
2 |
|
Happy Birthday Wishes & Messages | wishes happy birthday | 66 | 3 |
3 |
|
Birthday Wishes Messages | birthday quotes | 51 | 11 |
4 |
|
Happy Birthday Wishes - Status, Greetings & Images | बर्थडे विशेस | 23 | 3 |
5 |
|
All Type Birthday Wishing SMS | 18th birthday | 28 | 17 |
6 |
|
Happy Birthday Wishes Greetings SMS English Urdu | happy birthday wishes sms | 39 | 4 |
7 |
|
Birthday Wishes Images | birthday images | 43 | 9 |
8 |
|
Happy Birthday Quotes and Wishes | happy birthday quotes for husband | 26 | 3 |
9 |
|
Birthday Cards & Messages - Wish Friends & Family | greeted | 46 | 38 |
10 |
|
Special Birthday Wishes - NEW Images & Messages | surprise birthday wishes app | ≤5 | 2 |
These five keywords: “b-day wishes”, “b'day wishes”, “birthday wish”, “cumpleaños feliz”, “wishes happy birthday”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Birthday Wishes, Messages, Poems & Greetings”, “Happy Birthday Wishes & Messages”, “Birthday Wishes Messages”, “Happy Birthday Wishes - Status, Greetings & Images”, “All Type Birthday Wishing SMS”, “Happy Birthday Wishes Greetings SMS English Urdu”, “Birthday Wishes Images”, “Happy Birthday Quotes and Wishes”, “Birthday Cards & Messages - Wish Friends & Family”, “Special Birthday Wishes - NEW Images & Messages”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “birthday cards”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: