"care" App Store Keywords Research Case | ASOTools
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"care" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “care” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lofts”, “starbucks secret menu”, “duo google”, “weather yahoo”, “garden”, “turkish”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “care” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword care from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
carefour 73 36 249 185
careoke 65 16 250+ 116
carenda 2020 65 30 250+ 78
mariah carey 58 22 250+ 72
customer care number jio 55 41 247 186

The search volume of the core keyword care in Google App Store reached 45, its difficulty level reached 69, and the number of apps related to it reached 250+, among them, there are 80 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Care.com Caregiver: Find Child & Senior Care Jobs care.com 44 21
2
Care.com: Find Babysitters & Caregivers care com 36 40
3
Care@Work Benefits by Care.com care.com money ≤5 30
4
Care Health - Customer App health care insurance 11 3
5
Sittercity: Find Child Care Near You & Post Jobs sittercity 35 30
6
Foot Clinic - ASMR Feet Care foot 66 67
7
Vmatch Care vmatch care ≤5 30
8
Sparkle: Self-Care Checklist, Tracker & Journal self-care 41 29
9
Care.com Explore care.com explore ≤5 30
10
Connect by Care.com connect by care.com ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
k 68 77 250+ 63
foot 66 67 250+ 60
hospita 63 69 250+ 137
babys 63 25 250+ 175
baby baby 63 25 244 199

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
KineMaster - Video Editor, Video Maker kinemaster 59 36
2
K Health | Telehealth & Primary Care special k 31 42
3
Kik macsenger 78 30
4
Kodi kodii 50 20
5
K keyboard - Myanmar kyaw kyaw bo ≤5 27
6
Korean Beauty Amino for K-Beauty korean beauty tips ≤5 1
7
Daily K-Talk daily k-talk ≤5 30
8
삼국지K:뉴 에이지 삼국지킹메이커 ≤5 30
9
K-LOVE k love 41 32
10
K Letters Wallpaper HD d love k wallpaper ≤5 3

These five keywords: “k”, “foot”, “hospita”, “babys”, “baby baby”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “KineMaster - Video Editor, Video Maker”, “K Health | Telehealth & Primary Care”, “Kik”, “Kodi”, “K keyboard - Myanmar”, “Korean Beauty Amino for K-Beauty”, “Daily K-Talk”, “삼국지K:뉴 에이지”, “K-LOVE”, “K Letters Wallpaper HD”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “care”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “care