"antivirus gratis" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “antivirus gratis” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “jigsaw puzzles”, “jp morgan”, “ge”, “wakefield”, “pobji”, “wall street journal”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “antivirus gratis” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword antivirus gratis from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
antivirus avast gratis 23 19 249 137
gratis antivirus 9 14 248 125
antivirus para iphone gratis ≤5 15 249 141
antivirus gratis para android ≤5 15 250+ 151
gratis antivirus para android ≤5 14 249 144

The search volume of the core keyword antivirus gratis in Google App Store reached 34, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 133 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
AVG AntiVirus Free & Mobile Security, Photo Vault antvirus 51 27
2
Avast Antivirus – Scan & Remove Virus, Cleaner vivirus 58 63
3
Antivirus & Virus Cleaner, Applock, Clean, Booster biruz 58 62
4
Antivirus Free - Virus Cleaner, Keep Phone Safe various 23 44
5
Super Antivirus–cleaner, Applock, Security,Booster безопасность телефона на русском языке ≤5 17
6
Kaspersky Mobile Antivirus: AppLock & Web Security kaspersky 46 42
7
Virus Cleaner - Antivirus Free & Phone Cleaner viruses 39 18
8
Mobile Security, Antivirus & Cleaner by Lookout security 52 76
9
Super Security – Antivirus, AppLock, Virus Cleaner безопасности 23 28
10
Bitdefender Antivirus Free antivirus free 39 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tmoblie 72 48 248 208
gaurdian 70 38 248 161
firefox 69 33 248 166
clar 66 61 250+ 232
gitefox 66 44 250+ 217

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
T-Mobile t mobile 72 49
2
T-Mobile Tuesdays thanked 51 51
3
T-Mobile Home Internet t mobile hotspot 28 13
4
T-Mobile Scam Shield shielding 48 53
5
McAfee® Security for T-Mobile mcafee security for t-mobile 13 26
6
T-Mobile Visual Voicemail vvm 31 30
7
T-Mobile App Experience tmobile transfer ≤5 20
8
T-Mobile SyncUP DRIVE sync up 19 16
9
T-Mobile DIGITS digits 39 20
10
T-Mobile FamilyWhere tmobile family where 10 15

These five keywords: “tmoblie”, “gaurdian”, “firefox”, “clar”, “gitefox”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “T-Mobile”, “T-Mobile Tuesdays”, “T-Mobile Home Internet”, “T-Mobile Scam Shield”, “McAfee® Security for T-Mobile”, “T-Mobile Visual Voicemail”, “T-Mobile App Experience”, “T-Mobile SyncUP DRIVE”, “T-Mobile DIGITS”, “T-Mobile FamilyWhere”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “antivirus gratis”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “antivirus gratis