"muji" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “muji” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tsps”, “spark”, “tortillas”, “weight watchers”, “vlc downloader”, “gremio”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “muji” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword muji from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mujikal ly 26 10 249 81
muji passport ≤5 26 249 233
muji passport india ≤5 27 249 245
muji passport app ≤5 25 249 231
muji passport hk ≤5 24 249 233

The search volume of the core keyword muji in Google App Store reached 53, its difficulty level reached 57, and the number of apps related to it reached 249, among them, there are 237 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Huji Cam hoogie app 50 27
2
Kuji Cam koji 31 48
3
IKEA imea 87 43
4
KUNI Cam kuni 25 40
5
UNIQLO US uniquo 68 47
6
1998 Cam - Vintage Camera vntage 53 28
7
mojo Instagram Stories Editor mojo 49 43
8
Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font ficpok 100 71
9
Cuji Cam - Film Camera, Vintage Cam,1998 Retro Cam vsgo cam 16 30
10
Moj - Made in India | Short Video App modge podge 39 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 71 249 244
youtubetm 100 70 249 241
youtuoob 100 68 249 238
fassabook 100 64 249 231
fece book 100 63 250+ 226

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font kyoboard 60 22
2
Agar.io agar.io 61 12
3
WEBTOON weebtoone 65 39
4
Reddit reddit 77 59
5
Hulu: Stream TV shows & watch the latest movies hulu 75 34
6
Minecraft minecraft 80 95
7
Epic: Kids' Books & Educational Reading Library epic 65 79
8
DocuSign - Upload & Sign Docs docu sign 58 23
9
Epic Race 3D american ninja warrior 31 16
10
AncestryDNA - Genetic Testing ancestry dna 46 23

These five keywords: “ficpok”, “youtubetm”, “youtuoob”, “fassabook”, “fece book”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font”, “Agar.io”, “WEBTOON”, “Reddit”, “Hulu: Stream TV shows & watch the latest movies”, “Minecraft”, “Epic: Kids' Books & Educational Reading Library”, “DocuSign - Upload & Sign Docs”, “Epic Race 3D”, “AncestryDNA - Genetic Testing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “muji”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “muji