"wall street journal" App Store Keywords Research Case | ASOTools
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"wall street journal" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wall street journal” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “debate topics”, “download youtubers music”, “movie box pro”, “karake”, “infiltrating”, “night owl”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wall street journal” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wall street journal from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the wall street journal 39 26 248 150
the wall street journal mobile 8 28 250+ 208
wall street journal app ≤5 30 250+ 191
wall street journal news ≤5 11 250+ 112
wall street journal free ≤5 12 250+ 207

The search volume of the core keyword wall street journal in Google App Store reached 44, its difficulty level reached 21, and the number of apps related to it reached 248, among them, there are 181 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Wall Street Journal: Business & Market News wsj 50 24
2
WSJ Print Edition wsj print edition app ≤5 23
3
Wall Street Journal Events wsj events ≤5 30
4
MarketWatch dow jones live 65 9
5
Bloomberg: Market & Financial News bloomberg ht 58 34
6
Financial Times ft 44 52
7
The New York Times newyork time 66 27
8
The Washington Post wasington post 65 35
9
Simply Wall St simply wall street 28 34
10
Bloomberg bloomberg tv 32 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ýahoo mail 93 28 250+ 136
yahoos 93 26 250+ 129
yahoo mails 93 25 250+ 126
hayoo mail 93 24 250+ 121
bbcnews 87 24 250+ 169

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yahoo Mail – Organized Email yahoo mails 93 25
2
Yahoo Mail Go - Organized Email yahoo organizzarsi ≤5 25
3
Login for Yahoo Mail & more yahoo massenger 29 23
4
Yahoo - News, Mail, Sports my yahoo 34 26
5
Email for Yahoo Mail, Outlook & More مكتوب ياهو 6 29
6
Login for Yahoo Mail And Other App yahoo account key code ≤5 30
7
Fast Login For Email And Other App yahoo mail login app only ≤5 15
8
Mail App (powered by Yahoo) مكتوب ياهو 6 29
9
Organized Email for Yahoo Mail and more yahoo mail organised email ≤5 16
10
Email App for Android netzero email apps for android ≤5 19

These five keywords: “ýahoo mail”, “yahoos”, “yahoo mails”, “hayoo mail”, “bbcnews”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo Mail – Organized Email”, “Yahoo Mail Go - Organized Email”, “Login for Yahoo Mail & more”, “Yahoo - News, Mail, Sports”, “Email for Yahoo Mail, Outlook & More”, “Login for Yahoo Mail And Other App”, “Fast Login For Email And Other App”, “Mail App (powered by Yahoo)”, “Organized Email for Yahoo Mail and more”, “Email App for Android”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wall street journal”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wall street journal