"jigsaw puzzles" App Store Keywords Research Case | ASOTools
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"jigsaw puzzles" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “jigsaw puzzles” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kaleidoscope”, “hiroshima”, “my talk tom”, “aprendiendo”, “fortnait”, “fritz box”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “jigsaw puzzles” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword jigsaw puzzles from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jigsaw puzzles! 44 9 250+ 106
jigsaw puzzles․ 44 8 248 107
jigsaw puzzles for free 39 7 250+ 108
free online jigsaw puzzles 36 7 250+ 104
free jigsaw puzzles 33 8 250+ 96

The search volume of the core keyword jigsaw puzzles in Google App Store reached 44, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 107 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Jigsaw Free - Popular Brain Puzzle Games puzzle 55 91
2
Jigsaw HD - Free Classic Puzzle Games puzzling puzzle 55 25
3
Jigit - Jigsaw Puzzles Free Games jigsaws free 24 6
4
Dragonfly Jigsaw Puzzles jigsaw puzzle game free ≤5 4
5
Jigsaw Puzzles - Puzzle Game puzzles 52 61
6
Jigsaw Puzzles Epic jig saw puzzles 50 9
7
Jigsaw Puzzles - HD Puzzle Games puzzles games free 18 21
8
Magic Jigsaw Puzzles free online puzzles 26 30
9
Jigsaw Puzzle Collection HD - puzzles for adults jigsaw hd 14 5
10
Jigsaw Puzzle Crown - Classic Jigsaw Puzzles puzzles free games 18 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
puzzle 55 91 250+ 188
tile 55 73 250+ 88
puzzle * 55 28 250+ 192
puzzling puzzle 55 25 250+ 205
puzzle-puzzle 55 25 250+ 164

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Jigsaw Free - Popular Brain Puzzle Games puzzle * 55 28
2
Jigsaw HD - Free Classic Puzzle Games puzzling puzzle 55 25
3
Jigsaw Puzzles - Puzzle Game puzzles 52 61
4
Jigsaw Puzzles Epic jig saw puzzles 50 9
5
Jigsaw Puzzles Pro ???? - Free Jigsaw Puzzle Games pazzel 45 31
6
Magic Jigsaw Puzzles free online puzzles 26 30
7
Jigsaw Puzzles - HD Puzzle Games puzzles games free 18 21
8
Jigsaw Puzzle Crown - Classic Jigsaw Puzzles puzzles free games 18 30
9
Block! Hexa Puzzle™ játékok 38 52
10
Jigsaw Puzzle Collection HD - puzzles for adults jigsaw hd 14 5

These five keywords: “puzzle”, “tile”, “puzzle *”, “puzzling puzzle”, “puzzle-puzzle”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Jigsaw Free - Popular Brain Puzzle Games”, “Jigsaw HD - Free Classic Puzzle Games”, “Jigsaw Puzzles - Puzzle Game”, “Jigsaw Puzzles Epic”, “Jigsaw Puzzles Pro ???? - Free Jigsaw Puzzle Games”, “Magic Jigsaw Puzzles”, “Jigsaw Puzzles - HD Puzzle Games”, “Jigsaw Puzzle Crown - Classic Jigsaw Puzzles”, “Block! Hexa Puzzle™”, “Jigsaw Puzzle Collection HD - puzzles for adults”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “jigsaw puzzles”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “jigsaw puzzles