"日本" App Store Keywords Research Case | ASOTools
×

"日本" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “日本” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vegetarians”, “norton 360”, “wills”, “walpaper iphone”, “juego de pistola”, “imagen tv”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “日本” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 日本 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
日本経済新聞 36 17 247 145
日本航空 33 14 250+ 141
日本語 22 12 250+ 109
日本語キーボード 6 11 249 106
日本换乘 ≤5 25 248 201

The search volume of the core keyword 日本 in Google App Store reached 46, its difficulty level reached 36, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Japan News | 日本ニュース the yomiuri shimbun ≤5 30
2
日本語人 にほんご 28 5
3
暢遊日本 - 提供日本旅遊攻略,商品翻譯,地圖導航,旅遊觀光資訊,購物美食優惠劵的日本行程助手 日本旅游攻略 ≤5 30
4
Japanese TV live tv asahi 18 11
5
Minna no Nihon Daily - 每日日本語 nihon 26 13
6
NHK WORLD-JAPAN nhk 44 25
7
Minano Nihongo ( 皆の日本語を勉強 ) にほんご 28 5
8
ラジオFM日本 | Radio FM Japan radio fm japan ≤5 30
9
日本头条 忆头条 ≤5 30
10
Tax Free Japanese Online Shopping Mall DOKODEMO dokodemo 19 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
فهيسبوك 80 68 250+ 245
ewvpn 80 68 249 248
merikari 66 55 250+ 228
slak 65 41 250+ 200
cbnc 65 20 250+ 147

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook fassabook 100 64
2
Workplace from Facebook workplaces 51 11
3
FamilySearch Tree árbol genealógico 50 13
4
Badoo — Dating App to Chat, Date & Meet New People baaduu 80 53
5
Facebook Lite fcboook lit 73 60
6
Google Duo - High Quality Video Calls apinoide 72 65
7
Ancestry: Discover your family history & origins ancestory 60 37
8
Facebook Viewpoints viewpoint 36 27
9
Tinder - Dating, Make Friends and Meet New People tinder 75 29
10
Skype - free IM & video calls skype 71 27

These five keywords: “فهيسبوك”, “ewvpn”, “merikari”, “slak”, “cbnc”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Workplace from Facebook”, “FamilySearch Tree”, “Badoo — Dating App to Chat, Date & Meet New People”, “Facebook Lite”, “Google Duo - High Quality Video Calls”, “Ancestry: Discover your family history & origins”, “Facebook Viewpoints”, “Tinder - Dating, Make Friends and Meet New People”, “Skype - free IM & video calls”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “日本”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “日本