"norton 360" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “norton 360” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “seva”, “small business”, “duravit”, “sarees”, “pick 'n save”, “ecología”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “norton 360” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword norton 360 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lifelock for norton 360 13 32 249 201
norton 360 with lifelock 12 28 249 206
norton lifelock 360 9 32 249 217
360 norton ≤5 21 248 183
norton 360 mobile app ≤5 26 249 240

The search volume of the core keyword norton 360 in Google App Store reached 38, its difficulty level reached 36, and the number of apps related to it reached 249, among them, there are 193 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Norton 360 norton 49 45
2
LifeLock for Norton 360 lifelock for norton 360 13 32
3
Norton Secure VPN – Security & Privacy WiFi Proxy norton vpn 26 22
4
Norton Password Manager norton password manager 26 46
5
Norton Device Care - with Norton Screen Care norton device care 9 35
6
Norton Core Secure WiFi Router norton core 6 33
7
Norton Family parental control supervise 25 14
8
Norton Clean, Junk Removal スッキリ 36 51
9
Norton App Lock norton app lock 10 15
10
LifeLock: Identity Theft Protection App lifelock 39 43

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
giamail 100 74 250+ 247
goofle 100 53 247 209
gemail 100 52 248 208
gamail 100 51 249 203
gimail 100 41 248 179

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gmail gemail 100 52
2
free video calls and chat lizzy caplan 48 55
3
Google Chrome: Fast & Secure chrome 76 47
4
Microsoft OneDrive truxmap 80 68
5
Google Drive googledi 85 49
6
YouTube youtubetm 100 70
7
Skype - free IM & video calls skype 71 25
8
YouTube Kids youtoubu 100 30
9
Google Photos images 73 68
10
Microsoft Office: Word, Excel, PowerPoint & More office.365 83 30

These five keywords: “giamail”, “goofle”, “gemail”, “gamail”, “gimail”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gmail”, “free video calls and chat”, “Google Chrome: Fast & Secure”, “Microsoft OneDrive”, “Google Drive”, “YouTube”, “Skype - free IM & video calls”, “YouTube Kids”, “Google Photos”, “Microsoft Office: Word, Excel, PowerPoint & More”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “norton 360”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “norton 360