"football manager 2020" App Store Keywords Research Case | ASOTools
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"football manager 2020" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “football manager 2020” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “myon”, “cage”, “msng”, “lieut”, “angla”, “shiny pokemon go”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “football manager 2020” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword football manager 2020 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
football manager 2020 mobile 15 16 248 171
football manager 2020 steam 12 22 248 182
nfl manager 2020 football star ≤5 30 250+ 129
nfl football manager 2020 ≤5 30 248 129
top football manager 2020 ≤5 17 249 189

The search volume of the core keyword football manager 2020 in Google App Store reached 40, its difficulty level reached 18, and the number of apps related to it reached 249, among them, there are 154 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Football Manager 2020 Touch fm20 22 30
2
Football Manager 2021 Mobile football manager 41 27
3
Soccer Manager 2020 - Football Management Game football managers 2020 46 18
4
Top Soccer Manager 2020 managers 34 25
5
Soccer Manager 2021 - Football Management Game manager 47 82
6
Top Eleven - Be a soccer manager jose mourinho 50 37
7
SEASON Pro Football Manager - Football Management mauricio pochettino 34 38
8
Club Soccer Director 2021 - Soccer Club Manager director tecnico 7 17
9
Pro 11 - Football Management Game ipad pro 11 2020 29 44
10
Be the Manager 2020 - Soccer Strategy by manager ≤5 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
premiare league 83 16 250+ 100
premiership league 83 11 250+ 75
premiar league 83 9 250+ 64
marca com 82 36 248 189
nfl 79 42 244 91

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Premier League - Official App premiership league 83 11
2
Live Football Soccer-premier league,sports&news soccer live 62 21
3
EPL Live: English Premier League scores and stats epl result 60 17
4
Premier League 2020/21 - English Football england premier league table 43 10
5
Premier League Player App elp player pro ≤5 30
6
Live Scores for Premier League 2020/2021 live scores for premier league ≤5 9
7
UEFA Champions League champions league 61 28
8
Table English League 19/20 premier league tables 66 30
9
Guess the football player premier league and FACup guess team and player for english premier league ≤5 30
10
(FPL) Fantasy Football Manager for Premier League soccer fantasy 12 14

These five keywords: “premiare league”, “premiership league”, “premiar league”, “marca com”, “nfl”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Premier League - Official App”, “Live Football Soccer-premier league,sports&news”, “EPL Live: English Premier League scores and stats”, “Premier League 2020/21 - English Football”, “Premier League Player App”, “Live Scores for Premier League 2020/2021”, “UEFA Champions League”, “Table English League 19/20”, “Guess the football player premier league and FACup”, “(FPL) Fantasy Football Manager for Premier League”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “football manager 2020”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “football manager 2020