"local" App Store Keywords Research Case | ASOTools
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"local" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “local” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dziennik”, “regulate”, “hotmail.com”, “gg”, “samsung flip”, “rivr”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “local” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword local from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
localização 53 22 250+ 192
locally 50 30 250+ 73
local news 50 23 250+ 121
localhost phpmyadmin 46 23 248 131
local weather 43 30 250+ 149

The search volume of the core keyword local in Google App Store reached 43, its difficulty level reached 66, and the number of apps related to it reached 250+, among them, there are 82 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook Local facebook events 20 17
2
Locast locusts 45 44
3
News Break: Local Breaking Stories & US Headlines newsbreak 63 17
4
Nextdoor: Local Updates, Recommendations and Deals nextdoor 53 38
5
Local Flavor - Deals & Coupons local flavor 27 15
6
Lokal App - Telugu & Tamil Local Public News, Jobs kearifan lokal 11 37
7
uDates local dating app: meet local singles & date udates 51 18
8
Local Dates- Dating, Chat, Flirt & Meet Singles local dating 26 15
9
Haystack News: Local & World TV News - Free haystack 31 31
10
Local Map : Maps, Directions , GPS & Navigation local maps app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
face book 100 62 250+ 226
face-book 100 62 250+ 225
dmfacebook 100 50 249 207
faes book 100 40 250+ 197
।। facebook 100 16 250+ 99

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook ficpok 100 72
2
Facebook Lite fcboook lit 73 60
3
Messenger – Text and Video Chat for Free messenger 83 86
4
Facebook Local local 43 66
5
Facebook Gaming gaking 55 49
6
Messenger Lite: Free Calls & Messages messenger lite 49 21
7
Faster for Facebook Lite facebook news feed 21 14
8
Facebook Business Suite facebook for businesses 56 30
9
Messenger Kids – The Messaging App for Kids messenger kids 50 22
10
Swipe for Facebook swipe 39 62

These five keywords: “face book”, “face-book”, “dmfacebook”, “faes book”, “।। facebook”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Facebook Lite”, “Messenger – Text and Video Chat for Free”, “Facebook Local”, “Facebook Gaming”, “Messenger Lite: Free Calls & Messages”, “Faster for Facebook Lite”, “Facebook Business Suite”, “Messenger Kids – The Messaging App for Kids”, “Swipe for Facebook”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “local”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “local