"новости" App Store Keywords Research Case | ASOTools
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"новости" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “новости” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “butler”, “antivirus gratis”, “kylie”, “diet”, “in cricket game”, “moria”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “новости” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword новости from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
новости украины 60 23 250+ 155
новости мира 50 25 250+ 177
независимые новости беларуси 39 39 250+ 192
последние новости 36 22 250+ 217
новости германии 34 18 250+ 159

The search volume of the core keyword новости in Google App Store reached 46, its difficulty level reached 35, and the number of apps related to it reached 250+, among them, there are 168 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google News - Top world & local news headlines news 78 89
2
Новости России и мира, курсы валют, виджет погоды новости россии 33 15
3
РИА Новости новости мира 50 25
4
Opera News: Breaking Local & US Headlines новость 70 31
5
SmartNews: Local News Break ニュース 49 25
6
Новости России новости россии 24 ≤5 30
7
Новости Плюс новости плюс ≤5 14
8
Новости России и мира - политика, экономика, наука свежие новости 24 15
9
Haystack News: Local & World TV News - Free haystack 31 32
10
Sputnik sputnik 63 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ýahoo mail 93 28 250+ 136
yahoos 93 27 250+ 133
hayoo mail 93 24 250+ 121
yahoo mails 93 23 250+ 121
bbcnews 87 28 250+ 156

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yahoo Mail – Organized Email hayoo mail 93 24
2
Yahoo Mail Go - Organized Email hotmail yahoo ≤5 13
3
Login for Yahoo Mail & more yahoo mail app for mobile lite ≤5 19
4
Yahoo - News, Mail, Sports my yahoo 34 26
5
Email for Yahoo Mail, Outlook & More yahoo messenger for iphone 11 21
6
Login for Yahoo Mail And Other App yahoo account key code ≤5 30
7
Fast Login For Email And Other App yahoo mail login app only ≤5 15
8
Mail App (powered by Yahoo) att net yahoo 21 27
9
Organized Email for Yahoo Mail and more yahoo mail organised email ≤5 16
10
Email App for Android email icon 27 13

These five keywords: “ýahoo mail”, “yahoos”, “hayoo mail”, “yahoo mails”, “bbcnews”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo Mail – Organized Email”, “Yahoo Mail Go - Organized Email”, “Login for Yahoo Mail & more”, “Yahoo - News, Mail, Sports”, “Email for Yahoo Mail, Outlook & More”, “Login for Yahoo Mail And Other App”, “Fast Login For Email And Other App”, “Mail App (powered by Yahoo)”, “Organized Email for Yahoo Mail and more”, “Email App for Android”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “новости”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “новости