"diet" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “diet” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chester zoo”, “haruto”, “ways”, “workspace”, “nailsalon”, “cartões riachuelo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “diet” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword diet from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ketosis diet 58 2 250+ 29
ketone diet 58 2 250+ 28
keto diet 48 44 250+ 24
mediterranean diets 46 16 250+ 96
dietary 45 11 250+ 86

The search volume of the core keyword diet in Google App Store reached 44, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 84 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Healthy Diet - Best Diet Plan, Calorie Counter health food 50 6
2
Lifesum - Diet Plan, Macro Calculator & Food Diary lifesum 36 18
3
Calorie Counter by Lose It! for Diet & Weight Loss loses 53 14
4
Lose Weight in 30 Days loose weight fast 50 12
5
My Diet Coach - Weight Loss Motivation & Tracker weightloss motivation 26 9
6
Calorie Counter - MyFitnessPal my fitness pal 58 19
7
Diety - Diet Plan, Calorie Counter, Weight Loss calories counter & diet plans ≤5 7
8
Calorie Counter - MyNetDiary, Food Diary Tracker dietary 45 11
9
Diet Plan for Weight Loss diet plan weight loss 40 11
10
Drink Water Reminder - Water Tracker and Diet hidratación 16 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dafit 68 38 249 199
fasting 62 51 249 52
serása consumidor 58 60 249 245
whole foods 58 24 250+ 131
my fitness pal 58 19 250+ 145

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Da Fit dsfit 68 32
2
SW308 dadit 68 30
3
Facer Watch Faces facewatch 39 30
4
Manager Watch Face d18 11 33
5
Google Fit: Health and Activity Tracking fit 51 69
6
Smartwatch Bluetooth Notificator: sync watch&wear apple watch series 4 32 27
7
Dafiti - Promoção de roupas, sapatos, home e decor dagiti 68 62
8
Amazfit GTS - WatchFaces for Amazfit GTS amazfit gts watch faces app ≤5 19
9
Wear OS by Google Smartwatch (was Android Wear) wears 46 5
10
Google One one 61 85

These five keywords: “dafit”, “fasting”, “serása consumidor”, “whole foods”, “my fitness pal”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Da Fit”, “SW308”, “Facer Watch Faces”, “Manager Watch Face”, “Google Fit: Health and Activity Tracking”, “Smartwatch Bluetooth Notificator: sync watch&wear”, “Dafiti - Promoção de roupas, sapatos, home e decor”, “Amazfit GTS - WatchFaces for Amazfit GTS”, “Wear OS by Google Smartwatch (was Android Wear)”, “Google One”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “diet”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “diet