"win win" App Store Keywords Research Case | ASOTools
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"win win" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “win win” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “trivia questions”, “pupuseria”, “rocket league trading”, “burgerking”, “base de datos”, “laptops”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “win win” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword win win from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
win rar 51 25 250+ 142
win 7 51 15 250+ 103
win 48 78 249 132
win hof 43 43 250+ 214
win 8 43 23 250+ 159

The search volume of the core keyword win win in Google App Store reached 41, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 118 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
WinWin winwin 28 23
2
Play To Win: Win Real Money in Cash Sweepstakes betfair casino 34 23
3
Win Win Betting Tips (No Ads) win-win 41 17
4
Match To Win: Win Real Prizes & Lucky Match 3 Game match days 38 37
5
Play and Win - Win Cash Prizes! win play 33 30
6
Lucky Win Casino™- FREE SLOTS island luck games 18 30
7
Lucky Win Scratch – Win Real Money for Free real money scratchers 7 10
8
Big Win Casino Games win win casino ≤5 30
9
Lucky Day - Win Real Money lucky datcher 63 54
10
E-WIN : WIN THE PREDICTION GAME atippr prediction game ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wotchap 90 30 249 245
hollywoodbets 73 38 250+ 193
lottos 72 4 250+ 31
scratches 68 8 250+ 61
windows 10 65 22 250+ 136

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
myVEGAS Slots - Las Vegas Casino Slot Machines my casino 34 30
2
TextNow: Free Texting & Calling App text now 68 29
3
NFL nfl 79 42
4
APUS Message Center—Intelligent management herberger's 11 36
5
Slotomania™ Free Slots: Casino Slot Machine Games slotomania 42 40
6
Wattpad - Read & Write Stories wattpad 73 45
7
SHOWTIME showtime 54 36
8
Free Call : Call Free & Free Text call 54 90
9
Plenty of Fish Free Dating App pof 72 24
10
OkCupid - The Online Dating App for Great Dates okcupid 60 25

These five keywords: “wotchap”, “hollywoodbets”, “lottos”, “scratches”, “windows 10”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “myVEGAS Slots - Las Vegas Casino Slot Machines”, “TextNow: Free Texting & Calling App”, “NFL”, “APUS Message Center—Intelligent management”, “Slotomania™ Free Slots: Casino Slot Machine Games”, “Wattpad - Read & Write Stories”, “SHOWTIME”, “Free Call : Call Free & Free Text”, “Plenty of Fish Free Dating App”, “OkCupid - The Online Dating App for Great Dates”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “win win”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “win win