"laptops" App Store Keywords Research Case | ASOTools
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"laptops" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “laptops” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “turbines”, “jump start”, “líder”, “panamá”, “rally”, “location ip”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “laptops” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword laptops from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
acer laptops 46 42 249 193
laptops direct 36 29 250+ 167
laptops for kids 33 8 250+ 101
antivirus for laptops 24 20 250+ 135
diesel laptops ≤5 30 250+ 196

The search volume of the core keyword laptops in Google App Store reached 48, its difficulty level reached 11, and the number of apps related to it reached 248, among them, there are 45 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Various types of laptops laptops laptops ≤5 30
2
Best Laptop Price-BOSS Cheap Laptop For Sale cheap laptops ≤5 8
3
Laptop for sale Hp Laptop Dell Laptop & HP Laptops dell laptop store app ≤5 10
4
Old Laptop Sell Online –Used Laptop Sell Online used laptops for sale uae ≤5 30
5
Laptop Online Shopping apple laptop price ≤5 20
6
Laptop Repair manutenção de notebooks 12 10
7
Alphabet Laptop - Numbers, Animals Educational 2 laptops for kids 33 8
8
Free Laptop(By Digitally) all laptop apps download ≤5 9
9
Refurbished Laptops Store laptops direct 36 29
10
Laptop Insight laptop 11 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
eeba 90 49 249 190
ensy 90 44 249 199
e bay 90 37 249 187
"eba 90 36 250+ 169
ebays 90 15 250+ 77

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Goodbudget: Budget & Finance annually 29 10
2
eBay Shopping - Buy, sell, and save this holiday ensy 90 44
3
EBA eba canlı ders 61 38
4
EEBA Bus Ticket excursion bus ≤5 9
5
EBA Pro (Uzaktan Eğitim) uzaktan eğitim 34 27
6
EBA Akademik Destek eba akademik destek 39 31
7
EveryDollar: Budget Tool and Expense Tracker every dollar 35 19
8
6.Sınıf (EBA) tabii eba uygulaması ≤5 23
9
e-baa e-baa ≤5 30
10
Eba TV Canlı izle - (Eba Televizyonu) ilkokul ortaokul lise ≤5 15

These five keywords: “eeba”, “ensy”, “e bay”, “"eba”, “ebays”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Goodbudget: Budget & Finance”, “eBay Shopping - Buy, sell, and save this holiday”, “EBA”, “EEBA Bus Ticket”, “EBA Pro (Uzaktan Eğitim)”, “EBA Akademik Destek”, “EveryDollar: Budget Tool and Expense Tracker”, “6.Sınıf (EBA)”, “e-baa”, “Eba TV Canlı izle - (Eba Televizyonu)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “laptops”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “laptops