"microphone" App Store Keywords Research Case | ASOTools
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"microphone" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “microphone” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “five guys”, “quini”, “consistent”, “driver”, “ruler”, “koton”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “microphone” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword microphone from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
microphone testing 46 8 250+ 99
test microphone 46 30 250+ 114
condenser microphone 33 21 250+ 180
microphone test 32 11 250+ 110
kareoke microphone 28 13 250+ 128

The search volume of the core keyword microphone in Google App Store reached 50, its difficulty level reached 38, and the number of apps related to it reached 250+, among them, there are 83 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microphone micer phone 50 15
2
Microphone mircophone 50 19
3
Easy Microphone - Your Microphone and Megaphone megaphone: voice amplifier 10 10
4
Mic Speaker ( Karaoke microphone ) kareoke microphone 28 13
5
My Microphone: Voice Amplifier iphone microphone 18 10
6
Pro Microphone condenser mic 28 10
7
Voice Recorder recorder voice 48 16
8
Microphone Pro (No delay) air mic live audio ≤5 30
9
Live Microphone – Mic Announcement & Speaker microphone live 12 9
10
Microphone - Hearing Aid input output 17 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
imea 87 43 247 190
ilea 87 42 247 190
spotyfiti 82 30 250+ 221
spotfyl 82 30 250+ 216
testen 73 21 250+ 167

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
IKEA ilea 87 42
2
IKEA Home smart ikea trådfri 22 37
3
3D Kitchen Design for IKEA: Room Interior Planner móveis planejados 36 16
4
IKEA United Arab Emirates ikea uae 27 40
5
hueManic ????Philips Hue & IKEA TRÅDFRI made dynamic humanic 41 51
6
IKEA Inspire ikea pr 25 41
7
IKEA Safer Home familiarizados ikea ≤5 25
8
IKEA Mobile istikbal mobilya 29 34
9
IKEA Better Living better living 9 15
10
Room Planner: Home Interior & Floorplan Design 3D interior design 51 38

These five keywords: “imea”, “ilea”, “spotyfiti”, “spotfyl”, “testen”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “IKEA”, “IKEA Home smart”, “3D Kitchen Design for IKEA: Room Interior Planner”, “IKEA United Arab Emirates”, “hueManic ????Philips Hue & IKEA TRÅDFRI made dynamic”, “IKEA Inspire”, “IKEA Safer Home”, “IKEA Mobile”, “IKEA Better Living”, “Room Planner: Home Interior & Floorplan Design 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “microphone”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “microphone