"minnesota" App Store Keywords Research Case | ASOTools
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"minnesota" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “minnesota” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “spice”, “wilkinson”, “photochop”, “walmart pharmacy”, “big brother”, “tendonitis”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “minnesota” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword minnesota from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
minnesota viking 58 45 250+ 191
minnesota vikings 47 40 250+ 185
minnesota twins 46 30 239 153
universities of minnesota 36 7 247 50
minnesota vikings schedule 34 38 250+ 196

The search volume of the core keyword minnesota in Google App Store reached 40, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 6 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Minnesota 511 511 33 28
2
COVIDaware MN mn 50 33
3
Minnesota Vikings Mobile minnesota viking 58 45
4
Scratch-Off Guide for Minnesota State Lottery minnesota lottery scratch off scanner ≤5 30
5
Minnesota Timberwolves timberwolves 25 41
6
Minnesota Gophers Official App gophers 41 33
7
Minnesota DMV Permit Test 2020 minnesota dmv test prep ≤5 30
8
Minnesota 511 Trucker minnesota 511 trucker ≤5 30
9
Permit Test Minnesota MN DMV Driver's License Test minnesota dmv 16 2
10
Minnesota Driver License Test minnesota dps exam prep 2017 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cronavirus 90 1 190 20
covoid 19 87 1 190 20
mlb scores 75 9 250+ 58
mlb 71 28 240 76
(5) 63 10 250+ 107

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Covid Trace Nevada covoid 19 87 1
2
Care19 Alert care19 ≤5 25
3
CO Exposure Notifications coronavirus tracker app uk ≤5 30
4
Care19 Diary care 19 north dakota ≤5 22
5
COVIDaware MN mn 50 33
6
MI COVID Alert mich 28 32
7
GuideSafe covid 19 tamaulipas ≤5 1
8
SlowCOVIDNC ncdhhs 29 43
9
COVIDWISE coronavirustracker 43 54
10
COVID Alert PA pennsylvania 43 50

These five keywords: “cronavirus”, “covoid 19”, “mlb scores”, “mlb”, “(5)”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Covid Trace Nevada”, “Care19 Alert”, “CO Exposure Notifications”, “Care19 Diary”, “COVIDaware MN”, “MI COVID Alert”, “GuideSafe”, “SlowCOVIDNC”, “COVIDWISE”, “COVID Alert PA”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “minnesota”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “minnesota