"weight" App Store Keywords Research Case | ASOTools
×

"weight" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “weight” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pony”, “app for free movies”, “سيارات اطفال”, “shifting”, “escuchando”, “familie”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “weight” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword weight from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
weight watches 56 27 250+ 147
weight watcheds 56 22 250+ 141
weight loss 50 48 250+ 120
weighted 50 30 249 136
weight watchers 50 22 250+ 178

The search volume of the core keyword weight in Google App Store reached 45, its difficulty level reached 68, and the number of apps related to it reached 250+, among them, there are 110 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Monitor Your Weight kilos 24 14
2
Weight Loss Tracker & BMI Calculator – WeightFit weight charts 28 9
3
Simple Weight Tracker weight loss chart 12 8
4
Weight Diary - Weight Loss Tracker, BMI, Body Fat perdeu peso 23 18
5
Lose Weight App for Men - Weight Loss in 30 Days mens 53 57
6
Lose Weight App for Women - Workout at Home loose 53 32
7
Weight Scale Estimator scale 49 58
8
Weight Loss Tracker & BMI - aktiBMI tibangan berat badan 9 8
9
WW (Weight Watchers Reimagined) watchers 60 32
10
Calorie Counter by Lose It! for Diet & Weight Loss loses 53 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dafit 68 38 249 199
google glassroom 67 17 250+ 93
bmi calcu 66 62 250+ 27
bmicalculator 66 4 250+ 19
fasting 62 51 249 46

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Da Fit dsfit 68 32
2
SW308 dadit 68 30
3
Facer Watch Faces facewatch 39 30
4
Manager Watch Face d18 11 33
5
Google Fit: Health and Activity Tracking fit 51 71
6
Smartwatch Bluetooth Notificator: sync watch&wear smart watch 48 13
7
Dafiti - Promoção de roupas, sapatos, home e decor dagiti 68 62
8
Amazfit GTS - WatchFaces for Amazfit GTS amazfit gts watch faces app ≤5 19
9
Wear OS by Google Smartwatch (was Android Wear) os 48 68
10
Google One google one 44 45

These five keywords: “dafit”, “google glassroom”, “bmi calcu”, “bmicalculator”, “fasting”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Da Fit”, “SW308”, “Facer Watch Faces”, “Manager Watch Face”, “Google Fit: Health and Activity Tracking”, “Smartwatch Bluetooth Notificator: sync watch&wear”, “Dafiti - Promoção de roupas, sapatos, home e decor”, “Amazfit GTS - WatchFaces for Amazfit GTS”, “Wear OS by Google Smartwatch (was Android Wear)”, “Google One”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “weight”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “weight