"weigh scale" App Store Keywords Research Case | ASOTools
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"weigh scale" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “weigh scale” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “caregivers”, “rainbow dash”, “vegetable”, “nanometer”, “map of the world”, “audible amazon”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “weigh scale” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword weigh scale from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
right weigh load scale app ≤5 30 249 112
weigh scales in grams ≤5 30 249 64
cat scale weigh my truck app ≤5 30 247 215
cat scale weigh my truck ≤5 30 246 213
truck weigh scales app ≤5 11 246 134

The search volume of the core keyword weigh scale in Google App Store reached 34, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 48 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weight Scale Estimator scale 49 58
2
Digital Scale FREE - weight estimator simulator scales 42 26
3
DIGITAL GRAM SCALE / SIMULATOR balanca 38 12
4
Digital Weight Scale - Diler.io scake 50 41
5
3 Grams Free Digital Scales App & Weight Converter grams 31 14
6
Kitchen Scale food scale 30 16
7
Precision digital scale balanza digital 33 14
8
Working Scale Free large scale 18 18
9
Weight Scale Simulator Prank weight scale simulator prank ≤5 17
10
Digital Scale Simulator ozone mobile ≤5 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
truck stop 63 15 250+ 107
watchers 60 30 250+ 117
gnokkia 60 8 249 60
pound into kg 60 30 250+ 38
ww 59 43 250+ 132

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Truckstop – Trucking, Loads, Freight,Fuel,Payments truckstop 49 35
2
Trucker Path: Truck GPS Truck Stops Weigh Stations truck stops 42 15
3
Trucker Tools trucker tools 17 10
4
Find Truck Service® | Trucker Stops & Services App truck stops & travel plazas 9 16
5
ParkMyRig - Truck Stops - Truck Parking Guide big truck stops ≤5 6
6
Truck Navigation, GPS - Road Hunter, Truck Stops road hunter 6 9
7
Truck Stops Pro truck stops pro ≤5 8
8
Love's Connect loves 56 42
9
Truck Stops fernfahrer truck stops ≤5 30
10
Truckstops and Services Directory truckstop & services directory ≤5 30

These five keywords: “truck stop”, “watchers”, “gnokkia”, “pound into kg”, “ww”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Truckstop – Trucking, Loads, Freight,Fuel,Payments”, “Trucker Path: Truck GPS Truck Stops Weigh Stations”, “Trucker Tools”, “Find Truck Service® | Trucker Stops & Services App”, “ParkMyRig - Truck Stops - Truck Parking Guide”, “Truck Navigation, GPS - Road Hunter, Truck Stops”, “Truck Stops Pro”, “Love's Connect”, “Truck Stops”, “Truckstops and Services Directory”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “weigh scale”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “weigh scale