"shifting" App Store Keywords Research Case | ASOTools
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"shifting" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “shifting” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “practice permit test”, “my chart”, “astonishing”, “loading”, “xfinity wifi”, “resets”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “shifting” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword shifting from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
shapeshifting 36 20 248 134
shifting retail 18 32 246 197
shifting gears 11 11 250+ 114
shifting games 7 14 250+ 172
car gear shifting 7 13 250+ 144

The search volume of the core keyword shifting in Google App Store reached 48, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 73 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hypnosis App - Attention Shifting - Hypnotherapy free nlp and hypnosis ≤5 30
2
Shifting Shapes shifting shapes ≤5 30
3
Stick Shift stick shift 26 15
4
Old School Trucker BETA shifting gears 11 11
5
SHiFT shift 46 58
6
Perfect Shift paddle shifters 26 30
7
Shiftgig llevará 41 41
8
My Shift Planner - Personal Shift Work Calendar shift planning 16 7
9
Shift gohealth | shift ≤5 30
10
Work Shift Calendar turnos 31 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
calendar 67 81 250+ 131
grubhub 67 34 250+ 167
fasting 62 51 249 46
blue 61 73 250+ 63
grub hib 61 42 250+ 202

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Calendar goggle calendar 70 20
2
Simple Calendar - Easy Schedule & Agenda Planner календаре 45 16
3
Today Shift - No.1 Shift Calendar календаре 45 16
4
Calendar - Agenda, Tasks and Events calendrio 58 17
5
Calendar App - Calendar 2020, Reminder, ToDos calendar 2020 65 44
6
Domownik - organizer życia rodzinnego i kalendarz calendar systems ≤5 5
7
free monthly calendar app a monthly calendar 34 9
8
Simple Calendar: daily planner, schedule maker agenda teen ≤5 18
9
One Calendar yahoo calendar 23 23
10
Calendar free calendar app 15 9

These five keywords: “calendar”, “grubhub”, “fasting”, “blue”, “grub hib”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Calendar”, “Simple Calendar - Easy Schedule & Agenda Planner”, “Today Shift - No.1 Shift Calendar”, “Calendar - Agenda, Tasks and Events”, “Calendar App - Calendar 2020, Reminder, ToDos”, “Domownik - organizer życia rodzinnego i kalendarz”, “free monthly calendar app”, “Simple Calendar: daily planner, schedule maker”, “One Calendar”, “Calendar”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “shifting”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “shifting