"pony" App Store Keywords Research Case | ASOTools
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"pony" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pony” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “curios”, “wallpaper love”, “cowboy games”, “cricket live stream”, “kahoot”, “overhaul”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pony” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pony from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
my ltte pony 58 10 250+ 99
my littel pony 58 10 250+ 92
my lttel pony 58 10 250+ 85
my little pony 57 15 250+ 104
ponya 48 55 249 243

The search volume of the core keyword pony in Google App Store reached 45, its difficulty level reached 62, and the number of apps related to it reached 250+, among them, there are 73 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Little Pony Rainbow Runners ponys 48 14
2
My Little Pony: Harmony Quest my lttel pony 58 10
3
My Little Pony Color By Magic my little pony coloring pages 29 30
4
Pocket Little Pony my little pony baby 16 12
5
MY LITTLE PONY: Magic Princess my little poney 58 11
6
My Little Pony Celebration questria girls 36 10
7
My Little Pony Pocket Ponies маленькой 18 25
8
Pony Girls Craft: Exploration raibow craft 11 30
9
Pony Princess Academy prinsess games 26 19
10
Home Pony ponya 48 55

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
frozens 60 15 250+ 98
f r o z e n 60 9 250+ 72
yunikon 60 8 224 111
ubicorn 60 7 250+ 126
unixorn 60 7 250+ 120

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Disney Frozen Adventures: Customize the Kingdom forosen 2 58 13
2
Disney Frozen Free Fall - Play Frozen Puzzle Games f r o z e n 60 9
3
war on frozen land2 elsa'nın yeni bölümleri oyunları ≤5 21
4
Winter Piano Tiles 2 - Frozen Your Finger y si hacemos un muñeco 19 34
5
Pony Frozen Dress Up fezen ≤5 27
6
Icy or Fire dress up game - Frozen Land frozen princess 19 12
7
Frozen Pop - Bubble Games & Friends Popping Fun! 2 madovergames ≤5 30
8
❄ Icy Wedding ❄ Winter frozen Bride dress up game baju frozen 16 12
9
Frozen Dollhouse Design,Ice Dollhouse for girls forosen 31 45
10
Elsa Frozen Princess Queen Live Wallpaper elsa frozen 2 wallpaper 11 30

These five keywords: “frozens”, “f r o z e n”, “yunikon”, “ubicorn”, “unixorn”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Disney Frozen Adventures: Customize the Kingdom”, “Disney Frozen Free Fall - Play Frozen Puzzle Games”, “war on frozen land2”, “Winter Piano Tiles 2 - Frozen Your Finger”, “Pony Frozen Dress Up”, “Icy or Fire dress up game - Frozen Land”, “Frozen Pop - Bubble Games & Friends Popping Fun! 2”, “❄ Icy Wedding ❄ Winter frozen Bride dress up game”, “Frozen Dollhouse Design,Ice Dollhouse for girls”, “Elsa Frozen Princess Queen Live Wallpaper”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pony”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pony