"safety" App Store Keywords Research Case | ASOTools
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"safety" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “safety” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “juegos”, “tailors”, “cat noir”, “dimond”, “font styles”, “only”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “safety” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword safety from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
texas department of public safety 36 33 249 177
safety box 29 20 250+ 142
safety pin 29 17 250+ 131
home safety 28 21 250+ 153
travel safety 28 11 250+ 84

The search volume of the core keyword safety in Google App Store reached 39, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 26 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Personal Safety safty 45 25
2
Safety App safety app 14 16
3
Safety Mobile safety insurance 24 14
4
Safety Reports Inspection App safety reports 7 4
5
Carelife - Personal Safety App veiligheid 16 20
6
Safety Meeting App safety meeting 7 11
7
Safesite: Safety Management System cloudscape safesite ≤5 30
8
Citizen: Connect on the Most Powerful Safety App citizen 59 64
9
AUXS Safety App auxs safety app ≤5 15
10
Baby Panda Home Safety home safety 28 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bings 77 20 249 113
docdoc go 73 30 249 202
mobils 72 61 249 241
tl_mobile 72 41 250+ 203
duck duck go 71 19 249 121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft Bing Search bbing 77 42
2
Bing Wallpapers bing wallpaper 23 15
3
Bing places for business bing places 15 34
4
Bing TV Streams bing tv streams ≤5 6
5
DuckDuckGo Privacy Browser docdoc go 73 30
6
Bing TV Streams XC bimg 56 40
7
Startpage Private Search startpage 41 39
8
backiee (Wallpaper Studio 10) papiers peints 38 19
9
Microsoft Translator bing translator 38 15
10
WebSearchEngines(free) - google/yahoo/bing/... 통합검색 ≤5 23

These five keywords: “bings”, “docdoc go”, “mobils”, “tl_mobile”, “duck duck go”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Microsoft Bing Search”, “Bing Wallpapers”, “Bing places for business”, “Bing TV Streams”, “DuckDuckGo Privacy Browser”, “Bing TV Streams XC”, “Startpage Private Search”, “backiee (Wallpaper Studio 10)”, “Microsoft Translator”, “WebSearchEngines(free) - google/yahoo/bing/...”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “safety”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “safety