"moon phases" App Store Keywords Research Case | ASOTools
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"moon phases" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “moon phases” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “imdb tv”, “media player”, “hardest games”, “flaticon”, “tempur-pedic”, “sleeper”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “moon phases” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword moon phases from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
phases of the moon 41 4 250+ 64
the moon phases 34 3 250+ 67
moon phases calendar 26 6 250+ 77
calendar with moon phases 26 6 250+ 75
the moon - phases calendar 26 5 250+ 71

The search volume of the core keyword moon phases in Google App Store reached 42, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 64 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Moon Phase Calendar moon phase 51 18
2
My Moon Phase - Lunar Calendar & Full Moon Phases full moons 55 6
3
Phases of the Moon Calendar & Wallpaper Free fases de la luna 51 7
4
Daff Moon Phase фаза луны 34 6
5
Simple Moon Phase Widget lunar phase widget ≤5 4
6
My Moon Phase Pro - Moon, Golden Hour & Blue Hour! moons pro ≤5 30
7
Moon Phases Widget star widgets ≤5 11
8
MOON - Current Moon Phase moon 53 66
9
Daily Life with Moon Calendar astrology calendar 10 8
10
Moon Journal - Moon phases and Rituals lunar diary ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sun 61 68 250+ 49
ertch 61 14 250+ 116
sunrises 58 1 250+ 26
astrology 55 58 250+ 83
lunas 55 12 250+ 106

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sun Position, Sunrise, and Sunset Lite lumas 24 39
2
Sun Surveyor Lite sun surveyor 11 14
3
Sun position and path sun position and path ≤5 4
4
Sun Locator Lite (Sun and Moon) posición 45 27
5
Sun NXT sun tv 39 7
6
Sun Position Map sun hai yan ≤5 30
7
The Sun Origin: Post-apocalyptic action shooter the sun 49 17
8
The Sun Ephemeris (Sunset, Sunrise, Moon position) ephemeris 20 11
9
LunaSolCal Mobile equinoxes 51 36
10
Sun Direct Remote Control (5 in 1) t.v remote control sun direct ≤5 21

These five keywords: “sun”, “ertch”, “sunrises”, “astrology”, “lunas”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sun Position, Sunrise, and Sunset Lite”, “Sun Surveyor Lite”, “Sun position and path”, “Sun Locator Lite (Sun and Moon)”, “Sun NXT”, “Sun Position Map”, “The Sun Origin: Post-apocalyptic action shooter”, “The Sun Ephemeris (Sunset, Sunrise, Moon position)”, “LunaSolCal Mobile”, “Sun Direct Remote Control (5 in 1)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “moon phases”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “moon phases