"valley national bank" App Store Keywords Research Case | ASOTools
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"valley national bank" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “valley national bank” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dods”, “translet”, “gasket”, “jolt”, “cbeebies”, “list”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “valley national bank” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword valley national bank from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cumberland valley national bank 7 33 249 244
west valley national bank ≤5 28 247 245
valley national bank mobile ≤5 3 250+ 84
valley national bank mobile banking ≤5 3 250+ 93
pauls valley national bank ≤5 3 250+ 77

The search volume of the core keyword valley national bank in Google App Store reached 33, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 67 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Valley Mobile valley app 51 2
2
Valley Business Mobile valley national bank business ≤5 30
3
Valley Mobile Banking valley credit union 14 3
4
CVNB Mobile Banking cumberland valley national bank 7 33
5
City National Bank Mobile city national bank 36 2
6
Old National Bank old national bank 36 48
7
North Valley Mobile Banking north valley credit union app ≤5 30
8
Valley Mobile App valley credit union app ≤5 30
9
PVB Mobile poca valley bank ≤5 30
10
Raccoon Valley Bank raccoon valley bank ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wellfargo 77 48 249 216
wallsfargo 77 45 249 219
wells frago 77 44 249 206
wellis fargo 77 43 250+ 209
wes fargo 77 43 249 204

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wells Fargo Mobile wallsfargo 77 45
2
Wells Fargo CEO Mobile® ceo wells fargo 23 43
3
Wells Fargo Center wells fargo center 13 35
4
WFME Events by Wells Fargo wellsfargoauto ≤5 31
5
Zelle zelle 59 24
6
Wells Bank Mobile Banking wells bank mobile banking 22 9
7
Wells Fargo Center Portland wells fargo center portland ≤5 30
8
WellsOne Expense Manager  wells fargo retirement 19 43
9
Bank of America Mobile Banking bank of anerica 77 18
10
Chase Mobile Checkout chase pay 24 20

These five keywords: “wellfargo”, “wallsfargo”, “wells frago”, “wellis fargo”, “wes fargo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wells Fargo Mobile”, “Wells Fargo CEO Mobile®”, “Wells Fargo Center”, “WFME Events by Wells Fargo”, “Zelle”, “Wells Bank Mobile Banking”, “Wells Fargo Center Portland”, “WellsOne Expense Manager ”, “Bank of America Mobile Banking”, “Chase Mobile Checkout”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “valley national bank”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “valley national bank