"mustangs" App Store Keywords Research Case | ASOTools
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"mustangs" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mustangs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “avon”, “burger”, “with”, “call a duty”, “bono familiar universal”, “cải lương”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mustangs” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mustangs from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mustangs wallpapers 21 4 250+ 46
mustangs unlimited 6 28 250+ 213
matheson mustangs ≤5 30 250+ 242
ennis mustangs, mt ≤5 30 249 242
melfort mustangs official app ≤5 30 249 239

The search volume of the core keyword mustangs in Google App Store reached 58, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 65 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Muscle Car Mustang мустанг 33 4
2
Mustang GT 350r: Extreme City Stunts Drive & Drift mustan 58 37
3
Mustang Drift Simulator мустанг машина 14 6
4
Mustang Fastback Drift Drive and Mod Simulator mustang fastback 26 23
5
Mustang GT 350R Extreme Offroad Drive: Sports Car mustang car games 3d 2019 ≤5 30
6
Mustang GT : Extreme Modern Super Sport Car mustang gt 31 9
7
Mustang Dodge Charger: City Car Driving & Stunts dodge charger 44 15
8
Drive Ford Mustang City Parking ford mustang owners community ≤5 20
9
Mustang Drift Sim - Ultimate Drift Game мустанг дрифт ≤5 4
10
Mustang GT 500: Crazy City Drift, Drive and Stunts ford mustang shelby gt500 ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
drivte 77 57 250+ 232
lamborgini 68 13 249 91
cars 67 51 250+ 227
porsches 66 6 250+ 69
fords 66 3 247 19

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Drive google drivs 85 42
2
CarX Drift Racing xcar drifting 34 15
3
Drift Max City - Car Racing in City drift city 9 8
4
Drift Max Pro - Car Drifting Game with Racing Cars drift 47 79
5
Drift Max dreft 23 23
6
City Drift city drift racer 2016 ≤5 30
7
Drift Max World - Drift Racing Game tiramisu 37 26
8
Drift Car Driving Simulator crazy drift car driver ≤5 30
9
Drift Park griffith park 28 30
10
Drifting BMW 3 Car Drift Racing - Bimmer Drifter bmw drift 14 10

These five keywords: “drivte”, “lamborgini”, “cars”, “porsches”, “fords”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Drive”, “CarX Drift Racing”, “Drift Max City - Car Racing in City”, “Drift Max Pro - Car Drifting Game with Racing Cars”, “Drift Max”, “City Drift”, “Drift Max World - Drift Racing Game”, “Drift Car Driving Simulator”, “Drift Park”, “Drifting BMW 3 Car Drift Racing - Bimmer Drifter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mustangs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mustangs