"vaccination" App Store Keywords Research Case | ASOTools
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"vaccination" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “vaccination” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mopo”, “new balance”, “bêta”, “khan academy”, “spider man”, “jurassic world”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “vaccination” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword vaccination from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
vaccinations 37 3 250+ 31
vaccination schedules 31 12 250+ 79
pet vaccination 12 3 250+ 46
vaccination record 6 5 250+ 54
vaccination consent ≤5 30 250+ 158

The search volume of the core keyword vaccination in Google App Store reached 58, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
FunkstownVet hagerstown md 23 43
2
Vet Records - EMR App for ON The GO Animal Doctors animal record ≤5 9
3
My Poultry poultry plaza ≤5 30
4
myViavac elektronischer impfpass ≤5 25
5
OOpet Fit Health Record carnet véto ≤5 30
6
Kidlr Baby Milestones Tracker baby daybook - newborn tracker ≤5 30
7
Immunization Planner immunization tracker ≤5 6
8
Health and Diseases bacterial and viral disease ≤5 30
9
BabelBark babelbark ≤5 30
10
Parenting/Child care/ Immunisation/ Red flag signs immunisation 23 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fortnaiter 77 30 250+ 245
petsmart 64 40 249 183
chewt 61 33 248 168
center for disease control 60 24 249 124
centers for disease control 60 15 249 127

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pokémon GO mwtwo 87 45
2
Among Us among us 87 77
3
Parchisi STAR Online leura mer 77 61
4
FRAG Pro Shooter frank ocean 48 55
5
World of Tanks Blitz MMO world of tanks 50 21
6
Episode - Choose Your Story stiry 58 36
7
Audible: audiobooks, podcasts & audio stories audible 65 31
8
Football Strike - Multiplayer Soccer вудбол 60 48
9
MARVEL Contest of Champions champion 60 78
10
Roblox roblocxx 88 63

These five keywords: “fortnaiter”, “petsmart”, “chewt”, “center for disease control”, “centers for disease control”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pokémon GO”, “Among Us”, “Parchisi STAR Online”, “FRAG Pro Shooter”, “World of Tanks Blitz MMO”, “Episode - Choose Your Story”, “Audible: audiobooks, podcasts & audio stories”, “Football Strike - Multiplayer Soccer”, “MARVEL Contest of Champions”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “vaccination”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “vaccination