"spider man" App Store Keywords Research Case | ASOTools
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"spider man" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “spider man” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chanel”, “transformers”, “euro”, “cumplen años”, “banco caribe”, “walmartone”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “spider man” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword spider man from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
spider-man 68 8 250+ 103
homecoming spider-man 55 27 249 148
spider man homecoming 55 5 250+ 93
spider-man: far from home 53 7 250+ 98
spider-man far from home 53 30 246 88

The search volume of the core keyword spider man in Google App Store reached 64, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 101 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spider Rope Hero - Gangster New York City soidermam 68 47
2
Spider Hero - Super Crime City Battle spider-man 68 8
3
Spider Hero: Superhero Fighting el hombre arana 46 7
4
Spider Rope Hero Man: Miami Vise Town Adventure spotr man 68 32
5
MARVEL Contest of Champions champion 60 78
6
Spider Rope Hero - Vegas Crime city sedemen 39 15
7
Power Spider 2 - Parody Game depol 2 51 30
8
Spider Rope Gangster Hero Vegas - Rope Hero Game spider-man game 41 6
9
Spider Craft MOD for MCPE spider-man real craft ≤5 15
10
Mutant Spider Hero: Miami Rope hero Game hero games 25 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
soidermam 68 47 250+ 217
spotr man 68 32 249 205
sp der man 68 8 250+ 111
spider-man 68 8 250+ 103
speder mann 68 5 250+ 88

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spider Rope Hero - Gangster New York City sp der man 68 8
2
MARVEL Contest of Champions champion 60 78
3
Marvel HQ – Games, Trivia, and Quizzes hulks 60 13
4
Power Spider 2 - Parody Game depol 2 51 30
5
Spider Stickman Rope Hero Gangstar Crime oremcek adam 41 19
6
Power Spider 1 spider man ultimate 33 7
7
Spider Hero - Super Crime City Battle spider-man 68 8
8
Spider Rope Hero Man: Miami Vise Town Adventure spotr man 68 32
9
Spider Hero: Superhero Fighting el hombre arana 46 7
10
Super Rope Hero Spider Open World Street Gangster stagnant 36 49

These five keywords: “soidermam”, “spotr man”, “sp der man”, “spider-man”, “speder mann”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Spider Rope Hero - Gangster New York City”, “MARVEL Contest of Champions”, “Marvel HQ – Games, Trivia, and Quizzes”, “Power Spider 2 - Parody Game”, “Spider Stickman Rope Hero Gangstar Crime”, “Power Spider 1”, “Spider Hero - Super Crime City Battle”, “Spider Rope Hero Man: Miami Vise Town Adventure”, “Spider Hero: Superhero Fighting”, “Super Rope Hero Spider Open World Street Gangster”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “spider man”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “spider man